Docu-Style Corporate Videos: How they can work for you

When you think of documentaries, you probably think of famous films like Roger & Me, Bowling for Columbine and Sicko. No longer reserved for feature films created by the likes of Michael Moore, documentary-style filming has garnered immense popularity in recent years. From TV shows, like the incredibly popular Modern Family, to corporate videos, the documentary style video shows powerful value with no sign of disappearing anytime soon.

So, what is a docu-style video, exactly? As the genre’s title suggests, documentary-style videos are meant to “document” information to be communicated to viewers. They can be as short as a few minutes or as long as a feature film. One of the main characteristics of documentary-style videos is that they are objective; keeping a neutral stance on the issue at hand gives viewers a sense of trust about the information being conveyed.

Documentary-style videos can serve as great marketing tools. A docu-style video can allow your business to engage with customers and potential customers in an authentic, almost exposed way, giving them a real glimpse inside your organization. But docu-style videos aren’t just about talking to the camera; the most successful documentaries give viewers a sense that they are getting a glimpse of what goes on “behind the scenes.” You could include “insider” clips of your workplace, employees, meetings, demonstrations etc. in your corporate video (These clips are called “b-roll” “inserts” or “cutaways”). Documentary-style videos are also effective to convey Case Studies in an engaging manner.

Docu-style videos are often used on ‘About Us’ pages, where you can discuss your company’s history, products or services. You can also use this style to cover customer appreciation events, to introduce new projects or to announce corporate anniversaries.

Are you interested in filming a docu-style corporate video for your company? Contact VCM Interactive, a leading source for corporate video production in Toronto. With years of experience in professional video production, our videographers know what makes a great docu-style video. For more details, visit us at https://www.vcminteractive.com.