Are you planning a corporate event? Your return on investment (ROI) should be a driving factor in the planning of the event. Spending on these events will otherwise be viewed as discretionary.
Corporate events are nice to have, and they can contribute a great deal to the bottom line of the company if you are able to capture their true value. With proper planning and investing in an event video production Toronto service, you can take full advantage of your event.
How video production Toronto services can help you get ROI from a corporate event
More than 80% of marketers believe that live events are vital for the success of companies in today’s economy. It is therefore not surprising that thousands of companies in Toronto and the surrounding areas host events every year. However, not every company fully understands how to leverage the power of these events. Therefore, many companies don’t see ROI from the events.
Videos are a great way to not only capture an event, but also create a buzz about a brand, increase attendants and keep an audience engaged. There are several ways that you can use videos to increase your ROI from a corporate event.
You can use these to get people excited about an upcoming event. Teasers should be kept short and fun. They should be intriguing enough to capture the audience’s attention, and keep them guessing at the same time.
These should also be used before the event. They are a great way to give your audience a taste of what to expect at the event. Use them to introduce speakers, panelists or other important guests at the event. These will give audiences a chance to see what value your event will provide them.
These provide viewers a chance to get a glimpse of your events. You may use recaps of past events as teasers for an upcoming event to draw in viewers. You may also use recap footage to show audiences what makes your brand unique.
This is a great way to get people to see the value they can gain from your events. These productions should feature customers talking about their experiences at the event, and what they gained.
- Speaker sessions
This content presents the viewer with a chance to truly experience the event. A speaker session is a great way to position your company as a thought leader in the industry.
Planning for event video production Mississauga
There’s no doubt that event marketing can bring great returns and increase a company’s bottom line. However, it’s important to present your audience with valuable content. You will otherwise lose them and not realize the ROI you expected from the event.
Creating valuable content requires a great deal of planning. Hiring an expert event video production Mississauga Company is the first step to producing high-quality content. However, even if you’re outsourcing the work, we always advise our clients to have a plan in mind and to agree on it with their service provider. This will help them better understand what kind of approach to take for the production.
Your planning should include:
- Deciding on the objective of your production
This may sound obvious, but many people overlook this step. This results in great confusion during the filming and editing process. It also results in the presentation of a film that either doesn’t meet the company’s vision, or doesn’t result in the returns they had hoped for.
Do you intend to show audiences what they can experience by attending the event? Do you hope to establish your brand as a thought leader in the industry? Are you looking to boost sales? Be specific about your objectives. You can have more than one.
- Develop a schedule
Don’t try winging it on the video production day. It’s important to have a schedule for the filming. Agree on what parts of the event are most important and should be highlighted. Your schedule will help with logistical issues, especially in cases where multiple cameras will be in use. The crew can coordinate and determine the best way to cover the activities.
- Scout the location
Have the event video production company visit the location and get a feel of the area. This will help with proper planning. It will help them determine how to set up their equipment and get to see the conditions on the ground.
- Prepare for the worst
While it’s good to always hope for the best, it’s even better to plan for the worst. You should therefore plan for any problem that may arise. This includes poor weather, power failures, late times, or accidents with production gear.
Ensure that the production team have all the gear they need and then some. Invest in backup power generators in case of power failures especially when filming outside at night.
- Appoint a contact person for the event day
It’s important for the team to know the key players before the day of the event. Choose a person that the crew can contact in case of a problem. This should be a person who can help them fix the problem. This is usually the event organizer or an in-house professional who is in charge of the event.
This person doesn’t have to be a specialist. They simply should be able to provide solutions or at least have access to the people who can. Having a single person to whom the crew can refer to will help to keep communication lines open and ensure the smooth running of the filming.
If you cover your bases during the planning stages, you will most likely have a high-quality video to show for it.
If you want to get a good ROI, you should invest in the best possible event video production company you can get. If you’re planning an event in Toronto or Mississauga, get in touch with us. We’ll walk you through the planning, filming and editing of your video. We’ll ensure that you cover all your bases.