When it comes time to incorporate corporate video production into your online marketing campaign, what will you be thinking about?

It never makes sense to create an online video just for the sake of having one. You need to dig deep and figure out what it is you want to accomplish with a corporate video production.  Who are you trying to communicate with and what’s your message? Will this video tie into your overall branding? Are you trying to go viral? To actualize any of these ideas, you’ll need to assess a few important details to ensure that you are maximizing the potential of your production as well as partnering with the right video production company to meet your needs.

So here are five things you should absolutely ask yourself before you get started. If you don’t consider at least these 5 things, you’re well on your way to creating an ineffective video…and nobody wants to do that.

1. What is my Budget?

You should ask yourself this question because you will certainly be asked about your budget parameter. An experienced marketing team that is serious about video will have a set aside budget to accomplish their needs. This is critical! After all, video is a creative, organic process so budgets allow for certain solutions. Your budget will definitely dictate the route you’ll need to take if you want a good online video. It all boils down to what you’re trying to accomplish. Aiming too low could result in a low-quality, inferior product, which could hurt the overall brand. Alternatively, you can end up paying a lot of money for a video that has great image and production quality but lacks story and emotion. Careful with this—it happens more than you think.

2. Who’s the Producer?

Some people really don’t understand how important this question is. Finding someone who is the right fit for your project is a prerequisite for a successful corporate video production. You’ll need an experienced video producer who understands your brand, and has a credible track record.  The producer should show that they can execute an appropriate style. They should also have access to good equipment, and a high level of professionalism. Don’t sell yourself short by gravitating towards a cheap videographer in Toronto. It’s imperative that you get the right person for the job. Would you ask your dentist to give your car a tune-up?

You need a team of professionals who will execute the production as well as represent your brand. It always helps if the producer you are considering is knowledgeable about your field of work. VCM interactive is a videography service in Toronto dedicated to producing high-quality visuals for your brand. In other words, look no further.

3. How long will it be?

Have you considered the length of your video? In a day and age where the internet is providing people with the feeling of instant gratification, you better believe that your window is short when it comes to getting someone’s attention. After all, it’s been proven that you have 6.5 seconds to captivate your viewer. Instead of saturating your video with unnecessary elements, stick to the point and play into the short and sweetness that makes the online world spin nowadays.

When it comes to length, most consider the magic number to be between 60-90 seconds.  From corporate video production to personal brand marketing, this rule goes across the board. If your message isn’t clear enough in that amount of time, you may need to go back to the drawing board!

4. What is my message? USP – Unique Selling Proposition

Ultimately, what are you trying to say with your video? You need to connect to your viewer with a message that will resonate with them. Is it about a particular product? Is it about your customer service? What do you want them to talk to other people about? How are you going to get this message across? If your message is ambiguous, you’ve lost your viewer—which is really a nice way of saying you’ve lost some business. Keep your message focused and powerful.

5. What is my Call to Action?

Your video needs to prompt its viewer do to something. But what? Do they need to check out your website? Do they need to make a phone call? Do you want them to follow you on your social media outlets? This is your chance to uncover the benefits of online video production.

These are just some of the things you need to consider.  It all works like one big system. Get your point across quickly enough. If the message isn’t impactful enough, your call of action will fall on deaf ears. If you truly believe that you are the best at what you do as a business, you’ll need the best video to guarantee that your beliefs are translated well to your audience. All of this is going to count on finding the right videography service to execute the production. Call VCM today and you’ll be halfway there.