The popularity of videos has soared dramatically over the past few years. Businesses simply can’t ignore it anymore. With the help of a corporate video production Toronto service, you can make your brand stand out from the competition and see your conversion rates soar.
Why you need corporate video production for your marketing strategy
If you’re still not convinced that your marketing campaign could get a boost from corporate video production, you should take a look at the following figures from a recently released marketing report.
- People spent an average of one and a half hours daily watching videos in 2017. About 15 percent of this number spent more than 3 hours watching videos daily. This gives you a lot of opportunities to connect with your target audience.
- The number of marketers using video in their 2017 marketing strategy grew by 81 percent. You wouldn’t want to be the only one left behind.
- 72 percent of the people polled preferred to learn about a brand or product by watching a video instead of reading about it.
Clearly, if you want to create brand awareness and ensure that your target audience receives your message, you will need to make use of videos.
How Corporate Videos can be integrated in your marketing strategy
All the stats about videos are enough to get anyone excited about using videos in their marketing campaigns. However, you’ll need to know how and where to use this type of content in order to be truly successful.
Films are quite versatile. With the help of a corporate production company, you can create content for:
- Social media
If you don’t have a social media presence in this digital age, your business may as well be non-existent. Social media is one of the best platforms for businesses to share their content. These platforms allow businesses to reach their audiences where they spend most of their time.
Sharing your productions on social media is also a great way to increase your reach. Corporate production services can help you create compelling videos that will help you engage with your target audience. Videos can be easily shared by audiences to their networks, thus further increasing your reach.
Blogging has become a necessity for businesses today. It’s a great way to provide your audience with fresh content and keep them engaged. You can make your blog even more effective by posting videos on your blog to support your written posts. These videos work well for those who may prefer not to read the content. They can also be great for those who would like to delve deeper into a particular topic.
Videos are a great and easy way to provide your audience with information. Include a recorded welcoming message on your website that introduces what your company is about, and what you have to offer. This gives visitors to the website a quick overview of what to expect.
You may also include this type of content on various other pages to provide visitors with more information about your products or services. They will thus be able to see your products in action. This could be the push that the visitor needs to make that purchase.
Newsletters are an effective way to stay at the forefront of your audience’s minds. They are also effective for announcing new products and services. Adding a video to your newsletter can help to reinforce a topic. Remember that most people would rather watch a video than read about any particular topic. A video in your newsletter will increase the chances that your message will reach your subscribers.
Tips for effective corporate video production for a successful marketing strategy
Now that you understand the power of video and how you can use it to breathe life into your marketing strategy, you should consider the points below for successful corporate video production.
- Set goals, SMART ones
Just because many businesses have registered great success with their video campaigns doesn’t mean that your first campaign will go viral too. Success is all about being patient and consistent in your approach to creating and uploading content.
Begin by setting SMART goals i.e. specific, measurable, attainable, relevant and timely. This will help you better monitor your campaign’s progress.
- Include a clear call to action
It’s important to let the viewers know exactly what you want them to do after watching the video. Include a call to action that clearly tells them what action to take. This doesn’t have to be a call to purchase a product or service. It can be a call to sign up to a newsletter, subscribe to your YouTube channel or simply to share the video with their friends and family.
Be sure not to ask your audience to do multiple things when you include your call to action. Keep it simple and clear. Too many actions can be overwhelming. They could even have a negative impact on your conversions.
- Ditch the promo
Many brands make the mistake of thinking that videos should only be for promoting their products or services. However, promo videos can often be off putting to audiences. Modern consumers are more interested in entertainment and gaining information. You therefore have a better chance of engaging your target audience if you can provide them with content that is both entertaining and informative. Focus on telling a story instead.
- Adjust when need be
It’s normal for businesses to think that their videos are the greatest content out there. However, the opinion of your audience is more important. Analyze the feedback from your audience and track its views. Use analytics to determine what you can do to make future productions more effective.
Corporate video production is an important part of any business marketing strategy. If you want to increase brand awareness and engagement, you simply can’t afford not to invest in corporate video production services. We can help you create content that will put you head and shoulders above the competition. We’ll help you take your marketing strategy to a whole new level.