As video continues to grow in importance and popularity, companies are seeking ways to create engaging content that will capture their target audience’s attention. In fact, more than 80 percent of marketers believe that video is important and have made it the core of their digital marketing strategy.
With more companies investing in video, it is even more important to search for and find a reliable video marketing Toronto service. You’ll need the right service to help you stand out from the crowd. You’ll need the right service to ensure that you don’t create content just for the sake of it but instead offer your target audience value.
What to look for in a Toronto videographer
Hiring a video marketing Toronto company isn’t as easy as many people would like to believe. A simple online search for Video production company Toronto will yield thousands of results. Sifting through the noise to find the right production partner can be a daunting task. Many brands settle for the first name on the list of search results. However, this often does not turn out great.
Up to 73% of consumers say they will buy a product after watching a video about it. It is therefore even more important for brands to ensure that they can provide quality to their audiences and earn their trust. This begins by choosing a video production company Toronto brands trust. The checklist below ought to help guide you.
- Their experience
How long have they been in business? While it is ok to work with a new up-and-coming agency, it is even better to work with an experienced company. An experienced company will have the track record, knowledge, skills and resources required to get your project done in good time and to a high standard. They will not be playing trial and error with your project.
- Their list of clients
Look at their website for testimonials. Who have they worked for in the past? Have they worked with brands similar to your own? What do these businesses have to say about their services? It helps to work with a company that has some experience in projects within your industry. They can hit the ground running as they already have a good understanding of the competition, the audience and other elements that are important for effective production.
- Their reputation
You want to work with a company that has a good track record with clients. Check independent review sites for feedback from previous clients. You may also want to check social media accounts for complaints and to see how the company dealt with these situations. Reviews will also give you an idea of what it is like to work with the agency.
- Their portfolio
What kind of productions do they make? Are they up to the standards you are looking for? Can they provide you with high quality results? These questions can only be answered by taking a look at what the company has done in the past. Browse through their portfolio for videos similar to what you’re thinking of having produced. For example, if you want a promotional video, look at the promotional videos they have done.
- Communication
Communication is vital for the success of the project. You can determine how effective the company is at communicating by gauging their attitude right from the start. Are they responsive to emails or phone calls? Do they welcome questions? Do they take a long time to get back to you with quotations? Are they friendly? Choose a company that will provide you with a positive experience. This will definitely affect the end results.
- Quick turnaround
Is the company too busy? Are they handling too many projects to give your project the attention it deserves? How long do they typically take to complete a project? You don’t want to have to wait for too long for the company to finally get to your project. You also don’t want them to cut corners to complete it on time. Ensure that you agree on a reasonable timeline and that they are committed to sticking to it.
- A clear quotation
What have they listed on their quotation? What services will they provide and what video production equipment will they be using? There should be clear pricing for the services offered. If anything is not clear, be sure to ask for an explanation.
Final thoughts
Even though you are hiring professionals, you will still need to make some decisions. You should, therefore, be prepared to play an active role in successful corporate video production.
If you are searching for a video production company Toronto brands trust to provide high quality productions, get in touch with us. With Visual Communications & Marketing (VCM Interactive), you will gain access to some of the best talents in the industry. We will help you create effective videos that will help grow your business by enhancing your sales, marketing and communications initiatives.
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