You’ve probably heard it over and over again; video is the most effective way to engage audiences. If you’re not benefiting from the power of video, it may be that you’re not making good use of it.
The following are tips that will help you drive traffic to your website using video.
- Make some product videos
Somewhere between 60 and 80 percent of online consumers will engage with a brand after they have watched a video about their products or services. You can increase conversions on your website by simply providing your audience with short promotional videos on your products or services.
These videos should be focused on showing the audience how your products or services can help to solve a problem they are facing. The video should highlight the benefits and key features of the product or service. You can have these videos posted on your website or social media as ads.
Hire a video production company Toronto and be creative. Take some risks and provide your audience with something different. This doesn’t mean having to shoot everything afresh. You can repurpose an old product video and create something new.
- Use how-to videos to drive traffic
With so much information available online, people today prefer to research solutions to their problems. If you can provide these people with a video that showcases how your product can solve their problem, you will not only increase traffic to your website but also conversion rates.
1 in 3 millennials have bought products after watching a how-to video relating to the product. A how-to video or video tutorial is a great way to show your product or service in action.
When making such a video, it is important to put the salesman in you aside for a moment. Don’t try to sell your product outright on the video. Instead, focus on providing your audience with the instructions they need to resolve the issue they are facing.
You can always include a quick call to action at the end of the video. Take advantage of the video for its SEO power too. Optimize the video by including relevant keywords in Meta descriptions and transcripts.
- Use screencasts to answer questions
Screencasts are not only a great way to increase your viewership but also to reduce the number of customer service calls your business receives. They can be used in addition to the text FAQs you may already have on your website.
Create screencasts in which customers’ most common questions are answered. These are not only a great way to increase your credibility and establish trust with viewers but are also an easier way for customers to learn. People are more likely to retain the information from these short videos and less likely to call in for guidance on a particular product or service.
Have these screencasts uploaded to your FAQ page. Be ready to send the links to customers or anyone else that makes an inquiry that can be answered with a video. Ensure the videos provide thorough information and are genuine. Your customers will love you for it.
- Invest in testimonials
Just like word-of-mouth referrals, testimonials work to build customer confidence. People are more likely to purchase from a brand that their friends or family have used. They will also most likely purchase from a brand that other consumers have had a good experience with.
Your testimonials should be genuine. Ask your customers if they would be willing to record testimonials on behalf of your business. A great way to make testimonials even more authentic is by having them recorded in your store or place of business.
Set up your videographer Toronto team with your customer and let the customer take it from there. Let them describe why they chose your product or service, how it benefited them and why they continue to be loyal customers. It’s ok to have customers mention problems they may have experienced. You simply need to show that these problems were resolved.
If customers are unable to come to your premises, you can have them record their testimonials via smartphone. A video production company Toronto can help to compile the videos in a way that your audience can watch and appreciate.
- Make online ads
Unlike product videos mentioned before, these videos are designed specifically for video marketing and increasing sales. More than 70 percent of ad agencies today say that online video ads are more effective than using traditional TV ads.
Work with a professional corporate video production company to create compelling ads. Ensure that they are included on major social media platforms such as Facebook, Instagram and YouTube.
If you truly want to experience the many video production benefits, you’ll need to work with a creative and effective team. Contact us today to learn more about how we can help.