As a video production company Toronto businesses have trusted for over 30 years, we’ve seen the role of video as an effective digital marketing tool grow tremendously. Video today is about much more than advertisements. Businesses are now using different types of videos to encourage engagement with potential and current customers as well as educate audiences and their employees.
Corporate video production benefits
Consumer behavior has changed a great deal in the past few years. It is influenced largely by developments in information technology, including the volumes of information available on the internet and the widespread use of smartphones to access this information. Consumers today are not only more informed but also have a wider variety of options available to them than before. Video production offers an easy and effective way for businesses to get their message across to their customers.
If you haven’t yet invested in corporate video production Toronto services, you’re missing out on the many video production benefits including those listed below.
- It drives more traffic
Videos currently account for more than two-thirds of all traffic on the internet. If you’ve not invested in video production Toronto services, you’re losing out on a ton of online traffic. People simply prefer the convenience of watching a video as opposed to having to read through a page of text. You’ll attract more people to your brand’s website if you embed video content in it. More traffic means higher chances of sales. Video is definitely worth the investment.
- You’ll increase your reach
Are you struggling to increase your brand’s reach? Videos are the easiest way to create and increase brand awareness. Videos are 7 times more likely to be shared on Facebook than any other type of content. If you post a video on your brand’s profile and your followers share it with their networks, your brand’s reach will have increased. If your brand’s video goes viral, you will have an even greater following. The right content can turn you into a leader in your industry.
- You’ll have better SEO rankings
A look at a Google search results page will tell you that the search engine prioritizes video content. Video thumbnails are placed near the top of search engine results pages.
Higher ranking on a relevant search results page means greater visibility to people that are actually looking for your products or services. Video production can help you improve your rankings of search results pages and therefore get you ahead of the competition.
- It will increase brand recognition
Not everyone that searches for information on your brand, product or service is ready to make a purchase. Many people start off their consumer journey several weeks or days prior to purchasing. Some even take months before they make the decision to purchase a product or service.
Videos are a great way to make a lasting impression on a potential client. They don’t just appeal to the physical senses but also evoke emotions. These impressions are likely to last for a while. When the client is ready to make a purchase, your product or service will be the first one they think about.
- It will increase conversion rates
The main objective of any marketing campaign is to make conversions. Video is highly effective at this. Businesses that include a video on their landing pages are 80% more likely to convert visitors to their websites.
Visitors to websites will find it easier to watch a video than to read through text on the same topic. You can more than double your conversion rates by simply including a video on your website.
- It offers greater returns on investment
Some businesses think video production Toronto services are too expensive. However, when you consider the value that videos offer businesses, you may change your tune.
Video offers a great return on your investment. They are one of the most effective digital marketing tools available. The increased sales resulting from the video will give you greater returns in a shorter time than with any other digital marketing tool. If you’re looking for a marketing tool to increase your revenue, video is exactly what you need.
- You will reach mobile users
Smartphone technology has become more affordable. More people are carrying smartphones in their pockets and using them to access information on the internet. Mobile internet traffic surpassed desktop traffic years ago. More people are using their phones than ever before and video is the most popular type of online content with these users. It is easier and more efficient to watch a video while using a smartphone than to read text. It is no wonder that the volume of video content consumed by mobile users has increased over the years.
If your company is not using video, you are missing out on a large segment of the market.
- It is an effective way to get your message across
Video is an efficient and effective way to explain your objective to your audience. People prefer watching explainer videos to reading explanations. Videos present information in a clear and concise way. Information that would take several minutes to read about in a text will take only a few minutes to be expressed in a video.
Videos appeal to more senses through sound, images and words. If you work with a professional corporate video production Toronto company, you can create a video that evokes emotions and is therefore more memorable. You can create a fun video that audiences will enjoy watching.
If you are looking for an effective way to engage your audience, there is no better way to do so than with video.
Invest in corporate video production Toronto services
The benefits of video production can be truly amazing for your business. All you need is the right Toronto videographer. We are a professional and experienced video production company Toronto businesses have trusted to produce high-quality videos over the past three decades. If you are looking to make an impact with video production, we are the team you can trust to get results. Get in touch with us today to learn more.