7 Ways Video Content Can Benefit Your Business

Did you know that the human brain tends to process visual information 60,000 times faster than reading text? It is quite evident to see why video content has become the defining format for presenting, exchanging and broadcasting content in this technological age. For businesses, video marketing has become a defining quality for online marketing, used to bring attention to the services and products offered, and then transform them into professional partners, clients, and customers. However, there are a lot of misconceptions surrounding the video format of content, and their implications for almost any kind of business.

There are several approaches under the auspices and extended definition of online marketing by which you can invite, and provide reasoning for people exploring and viewing your website. In case you are looking for widespread interest and direction, you need something that is informational and authentically useful.  It should also engage the audience in an interactive and dynamic format. For many, video production is a rather challenging task to properly accomplish, as most business owners do not have any idea about what types of videos shall be effective for the products and services. Nor are they aware, or capable in realizing their visions into a video format due to the absence of experience, skills, resources and talent involved.

But, all things considered, marketing through video content opens up a lot of doors, which were just not possible beforehand. For one, marketers can at least expect that people would find the video interesting and actually watch it.

Here are some benefits of video content marketing for your business:

• Attractive and well-made video production can become viral on Social Media

 People on social media platforms are often described as personalized experience with a world that you can intimately relate and understand. However, the fact that 85% of all social media traffic is attributed to video streaming is simply astounding for marketing personnel of businesses. Many social media sites like Facebook will provide their own comprehensive video making software, but companies can surely derive and direct a whole lot of value given to such a large audience base. Usage of social media platforms can dramatically increase the customer base, but appropriate action taken could very well mean unprecedented growth rate and dissemination of the brand’s name and value.

• Video marketing is extensively helped by the video hosting sites and their library

 With the advent of people consuming video content in droves and YouTube’s TrueView, it has become possible for marketing experts to analyze and effectively measure attention at different points along the engagement hierarchy. Sites like YouTube, Vimeo and Wistia are all effective places where specific video content piece could amass hundreds of thousands and millions of views, but they individually also provide some special innovation of their own. These may include analytics, integration software and many more.

• Engagement with video marketing can enhance engagement upon text content like blogs and articles

Suppose you have a well written, informational blog, which has the potential of bringing a whole lot of attention to your business cause. But, you also have a high expectation of engaging the readers, and in the process attract conversions so that you can get customers who are in need in relation to the content at hand. How can you drive maximum viewer probability, as well as ensure that they find the content clear, practical and greatly insightful? Under such circumstances, viewers would be greatly motivated to seek out your products and services if you create a full-fledged video visually depicting how you would realize it. Even when readers shall just view the content for incidental purposes, they shall retain it better in memory. While almost 60% of a sample size shall prefer watching an entertaining and insightful video, keep in mind that you are getting the maximum audience attention imaginable.

• Great and legitimate Video Production can intrinsically improve Search Engine Ranking

There is specifically no limit to how much you can benefit and attract attention to your business website through publishing content. In case you provide content on your informational part of your website, you will see that the traffic entering your website is practically flying through the roof. Why you might ask? It is because search engine ranking algorithms tend to have a fine line in terms of relationship with audience engagement and usefulness. Producing video content can intrinsically help your website be at the topmost order across the search engine rankings. Such an invaluable video marketing strategy can prove to be the game-changing factor you need to drive the point home on your website.

• Allotment of SEO strategies and ranking through video marketing can also become beneficial

Video library platforms like YouTube are expanding and growing at a breakneck speed. This is the main attribute given in reasoning to consider such platforms as ‘search engines’ for videos. The videos uploaded can also contain metadata, which can effectively contain all the relevant that the search engine has to know about the video at large. In addition to that, specific keywords could also be used to enhance and significantly increase the visibility of the video content when someone should search for it with probable keywords.

• Video Production has the ability to redirect to a unique landing page for the conversion of the overall audience

Time is of the essence in this technological world, and your audience shall have a positive outlook towards you if you take time in assigning proper modes of redirection with a call-to-action in the video itself. It is said that conversions directly from a streaming video have 80% more chances of being successful than anything else, and this can become a greatly efficient way of impressing the audience to such a degree that they are at the highest form of subscribing to your service, or buy a product immediately.

• Unbridled creative doors lay upon utilizing the video format

Generally speaking, any content medium can open doors for exploring the creative side of the makers, and provision for something unique. Suppose you want to tell a ‘story’ about anyone- whether it is a client, an employee or yourself. Doing so in a video format shall make your story a great deal more effective than just laying them down in a sequence of words with characters interspersed in between.

Both the possibilities and benefits you can derive upon publishing interesting, insightful and helpful content through video are frankly limitless. That is why you should most definitely take a look into it if you haven’t done it already. There are also a number of options about how you want it produced, and what shall characterize and define them accordingly. You can install a video production staff in your company itself, or look for a professional video production company who can understand and execute your visions perfectly.