Videos are everywhere. They are no longer isolated to platforms such as YouTube. From search engines and social media platforms to business websites and e-commerce sites, the internet is teeming with them and with good reason. Studies show that 6 out of 10 people prefer to watch online videos than watch television.
It doesn’t matter whether you’re a well-established brand looking for a way to stay relevant or a small business just starting out, you’ll need to invest in a video marketing strategy if you want to stay ahead of the game. If you’re not completely convinced of this, you should consider the following reasons:
- It will boost your SEO
Not only do internet users love video, but so does Google. If you’re looking for a way to boost your ranking on relevant search pages on the world’s largest search engine, you should invest in video. A recent study showed that over 60% of searches on Google included video.
However, not just any type of content will give you the boost you’re looking for. You should hire an experienced video production company Toronto that companies trust for quality and results. They will help you provide your audience with engaging content.
It is important to optimize your content too. This means including relevant keywords in your titles as well as your descriptions. These can help to make it easier for your audience to find you.
- Increase customer conversions
One of the top video marketing benefits for businesses is its ability to increase conversions and boost sales. There’s been an increase in demand for this type of video content amongst consumers. Most (over 60%) consumers say that they are more likely to purchase a product or service after watching a product video about it.
Think of your own shopping experience. Think about what drives you to make a purchase. Visuals are what drive most people to buy things.
If you want to increase your bottom line as a company, a product video may be exactly what you need. Today’s consumer is more likely to trust a company and its product after watching a video about it.
Some businesses hold back on investing in video marketing Toronto services because they believe that they are too expensive. While professional video production Toronto services may not be arguably cheap, the return on investment certainly makes them worth considering. This investment offers big returns for a long period.
- You can better connect with mobile users
Today, many people reach for their smartphones when they need to search for information. This includes searching for products or services they need. With mobile video consumption on the rise at a rate of 100% every year, it makes sense to invest in a video marketing strategy.
Videos are admittedly the easiest type of content to consume on mobile devices. Mobile users prefer this type of content. If you’re not using video, you’re missing out on a large section of the market.
Mobile video consumers are more likely to share video content with their networks. Investing in a video will help you gain and maintain a strong influence amongst mobile users.
- Give your brand a personality
Modern consumers have more choices, thanks to the internet. The modern consumer is looking for much more than attractive branding, and are more willing to invest in a brand that they trust and have formed an emotional bond with.
This is where brand personality comes in. It is now more important than ever for brands to show forth their personality and what they stand for. This means going beyond the logo and the brand colors. It means connecting with your audience on an emotional level
Video production Toronto services can make this possible. With the help of professional service, you can create a video that showcases what your brand is all about. You can connect with your target audience and earn their trust. You would therefore be the brand of choice when they need services or products that are in line with your business.
- It offers a better way to showcase your products or services
Why settle for a still image when you can show your customers your products and services in action with the help of a product video? Videos are a great way to showcase services and products to consumers. You can show them exactly how the product or service works and how it can benefit them.
Consumers are more likely to remember what they see in your product video than if they were to read about your products or services. In addition to this, 64% of consumers are more likely to purchase a product or service after watching a video about it.
- Increase your website’s retention rate
People are more likely to stay and watch a video on a website than they are to read text on the same topic. The average internet user will spend 2.6x more time on a web page that contains videos than they would on a web page with similar content without videos. This type of content is therefore not only an effective way to draw the attention of your audience to your product or service but also to keep them on your website for a little longer. This will in return, boost your SEO ranking.
Visitors are therefore more likely to purchase products and invest in other products or services you offer.
- They provide visual explanations
Some concepts can be difficult to explain in text. Videos provide you with the opportunity to present a visual explanation that will make the concept much easier to grasp.
Reading a large volume of text can be exhausting for consumers. They are more likely to abandon the page within the first few seconds. If you want to retain their concentration long enough to make any sort of impact, you’ll need to present them with content that is engaging. This is where video marketing Mississauga services can help.
If you need professional video marketing services, get in touch with us. We’d be happy to help you with everything from video marketing tips to the actual production of videos. We’ll help you create and implement an effective video marketing strategy designed to meet your specific needs.