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7 Reasons to Use Video in Your Content Marketing Strategy

You’ve probably noticed an increase in the number of videos on business landing pages while surfing the net lately. You may even have spent some time hooked on some of these videos. You may also have come across videos that businesses have posted on social media and other platforms on the internet.

Reasons to Use Video in Your Content Marketing Plan - Video Production Company Toronto

Video is one of the most powerful digital marketing tools today. You can’t hope for business success without including a video marketing strategy in your marketing plan. Here’s why.

  1. Videos will help to increase engagement

If you want to increase brand engagement with your target audience, there’s no better way to do so than with video. This is especially true if social media is part of your content campaign. People today are 10 times more likely to share, comment and engage with video content compared to other types of content. For example, businesses that post videos on their Facebook pages see an increase in engagement by up to 33%.

Bonus tip

Whether you’re using a video production company Toronto service or not, ensure that you have the videos uploaded natively to each of your social media accounts. For better SEO, you can have the video uploaded on YouTube and embedded on your social accounts.

  1. Videos can help you establish your brand’s personality

The saying goes that a picture is worth a thousand words. Publishing a video increases brand awareness and helps to put a face to the brand. You can easily showcase what your brand is all about while establishing an emotional connection with your audience and thereby gaining their trust.

Bonus tip

You don’t have to use professional actors for your video marketing. Aim to be as genuine as you can, especially when showcasing your brand’s personality. Hire a professional video production Toronto service to help you show off your team in a natural way that would be relatable to your clients.

  1. Videos will help you showcase your products better

Product pictures can only do so much. Video allows you to showcase your product in all three dimensions. 3D animation is a great for product videos. They also help to show customers how the product can help solve their problems. They give you the opportunity to show your product in action and explain to the audience why they should choose your product over the competition. They are especially beneficial when launching a new product.

Bonus tip

You can take product presentation to whole new level with the help of a professional corporate video production Toronto team. A Toronto videographer can help you create a story around your product. This will help to not only create a sense of suspense and intrigue in the audience but also establish an emotional connection with them.

  1. Videos are appealing to mobile users

About 75% of mobile consumers watch videos on their mobile phones. Why is it important for a brand to appeal to mobile consumers? Your brand should care because 82% of modern consumers use their mobile devices to get more information about a product or service when they’re about to make a purchasing decision.

Consumers today want information as quickly as possible. Providing a video will help them get the information they need in the easiest format to digest. A video will not only help you get your message across to mobile users, but also help to increase your reach. People are more likely to refer your product or service if your website or content is mobile friendly.

Bonus tip

Work with a professional video production company Toronto to create short videos that tell your brands story. Include videos on your social media profiles. You should also include videos on landing pages on your website to enhance user experience and help support your sales cycle.

  1. Videos are an effective educational tool

This is an age where information is one of the most important commodities in the market. With the internet, it’s become easier for consumers to access the information they need within seconds. Brands can take advantage of this thirst for knowledge to help showcase how their products can solve consumers’ problems.

People prefer to watch videos when they want to learn about a product or service rather than have to read about it in text or even on an infographic. You can use video to ensure that consumers fully understand the value of what you’re offering.

Bonus tip

Work with a corporate video production Toronto team that can help you produce animated videos. This type of media is especially effective for explaining complicated concepts and processes. They also offer a creative and easy way to get your message across in the shortest time possible.

  1. Videos will help to increase conversion rates

Do you want to boost sales? You can take your marketing strategy to a whole new level by simply incorporating video in it. People are more likely to purchase a product after watching a video of the product in action.

Bonus tip

Avoid focusing on advertising videos alone. People respond far much better to videos that offer value such as explainer videos or testimonials. A professional Toronto videographer can help you create these videos and ensure that they are not only engaging but will help to build trust.

  1. Videos will help to increase retention rates on your brand’s website

Are you struggling with keeping visitors to your website long enough to turn them into leads? Adding videos to your website will help to improve retention rates. Videos have been shown to keep visitors on websites longer than they would have stayed if there were no video.

Bonus tip

Include high quality videos on landing pages. These can be anything from explainer videos to testimonials. When well done, these videos can help to turn a visitor that was only browsing for more information into a customer.

Whether you choose to hire a professional or try it alone, you can’t afford not to include video marketing in your general content marketing strategy. Your business will otherwise lose a great portion of the market to the competition.

If you’ve decided to add video to your marketing strategy, get in touch with us for a free consultation.  

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