Is video a part of your marketing strategy? If you haven’t made this type of visual content a major part of your marketing strategy, you ought to start now. Statistics show that video content will represent more than 80% of online content by 2019. Despite this, video production remains one of the most under-utilized e-marketing tools available today.
We at VCM are experts in video production in Toronto. We specialize in the production of videos for marketing. We’ve helped our clients take their online marketing campaigns to a whole new level with engaging and effective content.
More to video production than meets the eye
Would you rather watch a video or read a long article about a study? Many people find it easier and more interesting to learn from a video than read about the same content. Visual content is a lot more effective at increasing conversions than written content. Visitors to a website are more likely to purchase a product from the website after watching a video on the same product.
There are many benefits to incorporating video content in your marketing campaign. Video content:
- Is easy to share
- Increases brand awareness
- Captivates an audience more easily
- Allows you to pass a greater amount of information faster
- Improves ranking of websites on search results pages.
Tips for higher click-through rates with Video
Over the years, we at VCM have experimented with different aspects of video content. We’ve tried a variety of strategies and learned what works and what doesn’t. The following are our top 5 tips for using video content to drive business value:
- Use personalized content
There is a lot of content on the internet. If you want to rise above the noise and truly make a mark, you need to give them something that others don’t. You need to give them that personal touch. Your content needs to speak to the needs of your target audience. If you don’t address their needs or goals directly, they are likely to tune you out.
Personalizing content may mean making variations of your content. This will help to address different personas and demographics.
- Use the right technology
You need to get it right the first time around. The right analytics technology can help you appeal to your audience the first time round. You’ll need technology that gives you in-depth analytics on your content to help you drive value. Analytics help you to make informed decisions. The right information will steer you in the right direction.
- Seek professional help
Don’t be afraid to ask for help. A bad video can ruin your business and cost you years of hard work. After all, video is a representation of your brand so don’t be cheap when it comes to producing a video. The right video can drive up business value and help you achieve much more within a short time. You can avoid common mistakes by asking a professional about video production services.