There’s been a lot of talk all over the internet about the expected growth of video in the coming years. We’re here to tell you that the future is already here. If you haven’t considered motion graphics and other types of video content, then your business is likely to disappear into the oblivion of information that is the internet.
Statistics show that more businesses (63% to be exact) are investing in video content marketing than ever before. This is with good reason. Here are just 15 reasons to love video production in Toronto.
- It will boost your conversions
One of the top reasons to love video production in Toronto is that it will help you get more traction and in return make some serious money. The simple act of including a video on your landing page can increase your conversions by as much as 80%. This is because people are more likely to buy a product after watching a motion graphics explainer video about the same product. Many consumers reason that since they have seen the product in action, they can trust it to perform in the same way when they purchase it. They are therefore more likely to engage the business and purchase the product.
- Search engines love videos
One of the top priorities for any marketing team today is to get top ranking on relevant search results pages. This ensures that you’re visible to the many consumers who use Google and other search engines to find products or services they need.
Video production can help you get better ranking. Pages that have this type of content are 50 times more likely to achieve top ranking on relevant search results pages. Search engines such as Google also promote websites with video content by incorporating videos in search results pages. You may have noticed a section on Google’s search results pages that is dedicated to relevant videos.
- YouTube ranks second amongst search engines
Talking about search engines, YouTube is the second most popular search engine amongst consumers. Many people turn to YouTube when searching for information on how to solve their problems. You can build their trust by providing them with videos that offer solutions. YouTube will help you reach more people than you would with other modes of content delivery.
- It will help you reach millions of viewers
Many businesses invest in marketing on platforms such as Facebook to increase their reach. However, while Facebook traffic is dipping, YouTube viewership has increased over the past few years and continues to grow. This makes it the best place to increase your reach.
- Videos will increase your engagement
If you’re looking for a creative way to engage your target audience, invest in video production. Videos provide you with a great way to illustrate your message. You can demonstrate how your service or product works and what the customers will get out of it. You can bring abstract ideas to life. You can evoke emotions and establish a connection with your audience.
- It can help you drive traffic to your website
You can include links in the videos at just the right moment to drive viewers directly to your website. These links are an incredibly powerful way to drive prospects that are already interested in what you have to offer to your webpage.
- You can get a lot out of a single production
There’s a lot you can do with a single production. You can upload it to YouTube and embed links that will take viewers back to your website or blog therefore increasing your reach. You can also promote it on Twitter, Google Plus, via email newsletters, on Facebook and just about any other platform you can think of. Uploading it directly to social media platforms can do wonders for increasing your reach too.
- It offers you different options
If you’re camera shy, you don’t have to appear on screen. Video production in Toronto offers different options including animations, productions with voiceovers, documentaries and much more. Choose the option that will illustrate your message most effectively.
- It is affordable
If you’re looking for an affordable way to increase your reach, then video production is right for you. You can go as low budget as you please or spend big bucks for a topnotch production. It’s your choice. You have complete control over the results.
- You will open up your audience
Many people today prefer to watch videos rather than read text. If you want to reach these people, you will need to provide engaging video content. Only providing text will shut out a large number of prospective customers.
- They’re timeless
A video that was produced years ago will continue to draw attention and guide prospective customers to your website. Video content remains relevant and effective many years after it has been uploaded.
- High ROI
The cost of video production is much lower than the resulting benefits. Many businesses that invest in videos see a great return in the long term from these productions.
- Reach the mobile community
Videos are a favorite amongst consumers who use their mobile devices to access the internet. More people are using their phones to watch videos while on the go. Don’t miss out on the opportunity to reach this audience.
- They’ll help you inspire trust
You can use this content to build trust by providing consumers with useful and interesting information. You can establish an emotional connection with them. Show them exactly how your product or service can benefit them and foster trust.
- Get attention from lazy buyers
Some buyers are just too busy to read through long text to understand what you have to offer. Others simply don’t like to read. You can grab attention from both groups of consumers by providing a video that they can quickly watch and get all the information they need from.
Video production in Toronto is a great investment for the long-term success of your business. If you haven’t invested in it yet, now is a great time to begin. Get in touch with us to find out more and to start harnessing the power of videos.
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