Animated videos are becoming an integral part of digital marketing today. They provide consumers with eye-catching visuals and compelling soundtracks designed to not only capture their interest but also enable them to better understand information being provided.
Why you should invest in animation
Creating animations is no longer a luxury; it is an essential part of marketing your business. Take advantage of an animation studio in Toronto to experience the following benefits:
- Demonstrate complex ideas
Having trouble reaching your target audience? Are the ideas you hope to share too complex to be presented in standard videos? An animated feature can help you get your point across easily. You can communicate complex technologies, processes, product features, data as well as facts and figures in a way that can be easily digested through animated visualizations.
- Get your point across quickly
The average person’s attention span was 8 seconds in 2013. This was down from 20 seconds in 2000. The figures are only going to get worse as consumers continue to be bombarded with information online. Internet users are able to get what they want when they want it.
If you want to get the attention of the modern consumer, you must be able to get your point across in seconds. A combination of eye-catching images, text, music, and voice over will be enough to capture and retain attention.
- Increased Reach
This is one of the most effective ways to reach an even greater audience. Animated features are more likely to be shared on social networks. People love to share interesting content whether it is about a business, education or just plain fun. Animation adds to the entertainment factor of the production.
Why you should hire an animation studio in Toronto
It can be tempting to want to handle the production of an animation on your own. However, this is a recipe for disaster. Many of our clients who’ve tried it on their own before coming to us discovered the hard way that there is more to creating a great production than meets the eye. Hiring a professional will allow you to benefit from:
- Their experience
Hiring a 2D or 3D animation studio in Toronto will give you access to experienced professionals. The professionals who work for these companies are involved in production activities day in and day out. Many of them have years if not decades of experience, and a great track record of success.
- Access to state of the art resources
The motion graphics industry is extremely competitive. Agencies therefore strive to remain at the top by investing in the latest and best software and equipment.
- A creative perspective
A professional agency will help you explore new and different ways to portray your brand. They’re not too close to the project to be critical of ideas that wouldn’t work.
- Quality results
The end product reflects on the studio’s reputation. They have a vested interest in ensuring the success of the production. They’ll therefore make revisions to ensure high-quality results.
- Quick turnaround
Do you need something quickly? Contractors are great for working with tight deadlines. They have the skills and equipment ready to go whenever you need a project completed.
Factors to Consider when making your choice
If you’ve already begun the search for a 2D & 3D animation studio in Toronto, you may have come across quite a few contenders. It’s important to note that your choice will have a great impact on the end result. Consider the following factors when making your choice.
- Their portfolio
You can get an idea of the type of quality the contractor will provide based on their portfolio. The portfolio will include works that they have done for other brands. Do they fit what your brand needs? Are they visually appealing? Do they include high-quality audio tracks? What did you feel when you watched them?
- The number of projects they’ve done
This is a great way to scrutinize their experience, as well as their project completion rate. You’ll want to have an experienced team working on your project. This should be reflected in the number of projects and brands they have worked with in the past.
- Their ability to communicate through their work
Watch some of their features. Was the message clear? Did you feel compelled to take action after watching it? Was it humorous? Did you remember the characters or the message after watching it? Hire professionals that are able to transmit messages clearly and in memorable ways.
- Their animation style
What is their style? Does it appeal to you or the group that you want to reach? Are they a 3D animation studio in Mississauga that focuses only on 3D? Are they a 2D animation studio in Mississauga that can also incorporate 3D aspects in their productions?
- The quality of their demo reel
The demo reel will help you determine their strength. Be keen to view various aspects of the demo reel including the soundtrack, style, quality, visuals, camera movement, and complexity of the scenes.
Did they collaborate with other companies for the project? What was their role on the project? If their role isn’t clear, this is a bad sign. You should move on to considering another service provider.
- Quality of voice overs
The voice over is vital for communicating the message to the audience, as well as establishing an emotional connection. Is the actor conveying emotions clearly? Are their pronunciations clear? Is their voice and accent appealing? They should have a good command of genre and tone.
You’ll want to work with a team that is passionate about what they do. They should be enthusiastic about your project, and love what they do. This will be reflected in their results. Dedicated and enthusiastic animators will be willing to pour their heart and soul into everything they do.
Good and consistent communication is critical for the success of any project that involves creativity. You should be involved, or at least be in the know in all stages. After all, no one knows your business like you do. You are therefore in a better position to guide the direction of the production.
- Your budget
How much are you willing to spend? What do they propose to charge for their services? Ensure that all expenses are included in the proposal. Be sure to set something aside in case of delays and other unexpected expenses.
- Feedback from previous clients
What do other people have to say about the service provider? What are their ratings on independent websites? Do they have customer testimonials? Ask them for their references and talk to previous clients to learn more about how they work and what to expect.
Our studio has produced thousands of minutes of motion graphics for various brands in different industries with great success. You can be our next success story. Get in touch with us today to learn more.