You’ve probably heard it said many times before. Incorporating video into your marketing strategy is one of the best things you can do for your company today. After all, consumers are demanding more of this type of content and technology is responding to the increase in demand.
However, this doesn’t mean that just any content will get you the results you’re hoping for. It’s easy to get caught up in the whirlwind of encouraging statistics and hire the first video production company you come across to help you harness the power of this tool. The problem with this approach is that you may end up with a poor production.
If you’re like most internet users, you probably hate being spammed by rubbish productions. These low quality productions are bad for business! They will not only get poor viewership but also present your brand in a negative light to the audience. Your audience won’t trust you to provide them with the quality in services or products that they desire.
If you’ve already hired a video production company and aren’t sure about whether they are the right fit or not, consider the warning signs below.
- They do a bit of everything
While many would like to access all the services they need under one roof, hiring a generalist company may not provide you with the type of quality in video production you need. Companies that claim to do a bit of everything from building websites to graphic design, advertising and production of videos may not give you good value for your money. There’s a good chance that they will not have the skills, experience or even equipment to do the job right. They may even outsource your project to a contractor who may not do a decent job.
If you want a great 3D animation for example, it’s best to use a specialist in this area. They will have the skills, experience and equipment to give you an excellent production.
- They make all sorts of videos
Again, it’s not enough to hire a studio that simply specializes in 3D animations if you need a production done for marketing your business. You’ll need to hire a studio that has experience in the creation of corporate videos. This will ensure that you get the returns on your investment that you want.
When you search for a new video production company, look for one that has experience in creating corporate videos that get results.
- They’re very cheap
Are you glad you got a great deal with a video production Toronto company? Don’t mistake a cheap quote for a great deal. In many cases, it will come to cost you!
Many companies that offer cheap services have to cut corners in various areas in order to cut back on costs. You should therefore seek good value instead. A company that offers great value will give you quality work at an affordable price.
- They aren’t concerned about the intended use of the video
What do you intend to use the video for? Who is your target audience? What social media platforms do you intend to post the video on? What is your marketing strategy? What number of views do you intend to get?
Is the video production company assisting you in the delivery of the content? Have they asked about your intended end use? Do they know who your target audience is? Are they helping you to design a delivery strategy?
Many people mistakenly believe that video production ends with the making of the content. However, a good video production company should be able to provide you with support that goes beyond this. They should help with getting the production onto digital platforms for example.
- They don’t keep you updated
It’s important to be able to keep up to date with the progress of the project. This will ensure that you can make changes early and get the results that you’re looking for. If the production company fails to update you on their progress, there’s a good chance that reworking the resulting film could delay your project by many weeks.
- They don’t have the right equipment
Technology changes often. A studio that is serious about their work will take the time to invest in proper equipment to get the job done. If they lack a lot of the equipment needed for a successful production, you should consider hiring a different video production Toronto company.
Hire a company that not only has the right equipment but also the skills to use it for great results.
- They don’t keep up with the project’s timelines
The success of a production isn’t just about the content of the video. It’s also tied to its timely release. For example, you would want to have a Christmas sale advertisement released during the holiday season, not after. If your contractor keeps pushing back deadlines, you may loose your window and not be able to reap the expected benefits.
- You can’t agree on a budget
Have they presented a budget? Are they sticking to the budget you agreed upon?
Producing a video isn’t cheap and you may encounter some unexpected expenses. However, if the contractor keeps presenting you with expenses that drive up your budget, it’s probably time to start looking for a new video production company.
- They don’t offer you a way to track success
How will you determine whether the project was a success or not? The studio should provide ways to track the success of the production. You should set goals at the beginning of the project and be able to track your progress and success. If the team isn’t offering this, consider getting a different team behind you.
- They don’t give you what you want
Did you provide the company with a brief detailing what you wanted? Did you go a step further to provide samples of what you wanted out of the production? If they fail to meet your needs even after making them clear, it’s time to move on!
The bottom line is that you need to take time to ensure that you hire the right video production Toronto Company. If you want great results with video production in Toronto, get in touch with us. You’ll get your money’s worth and so much more!
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