It doesn’t matter what industry you’re in when it comes to using video content for your business. If you’re investing in an online marketing strategy that doesn’t include video marketing, you’re missing out on the most effective way to reach your target audience and get great results.
Technology has changed a great deal in the past few decades. We are now fully into what many refer to as the digital era. Mobile devices have increased in popularity. Internet is also widely available. People are therefore spending more time online. Many of these people spend a majority of their time watching videos. While Facebook continues to be the top social media platform, YouTube is giving it a run for its money. The number of active monthly users on YouTube continues to increase. It is now second only to Facebook.
If you haven’t yet invested in video marketing, it’s time you learned the true value of video marketing and why it should be one of your top priorities.
- It will increase your conversions
If you’re looking for a way to increase your conversion rates, there is no better way to do it than with videos. According to a study by Adobe, people who watch demos are 80 percent more likely to purchase the product or services than those who don’t watch these productions. Other studies show that including a video on your landing page can increase the conversion rates by as much as 80 percent.
Increased conversion rates will translate to increased profits. Your investment will therefore bring you returns.
- It will keep your audience hooked
Our brains are designed to process visual content much faster than other types of content. Scientists have found that the brain processes visual information at a rate that is 60,000 times faster than text. In fact, if you read a piece of text, your brain would visualize the information in order to understand it.
Visual content allows for easy processing of information. It is no wonder that many people will find it easy to spend hours watching TV as opposed to reading a novel. Most people find it easier to watch a video about something, rather than read an article about the same.
- It will help you communicate your message much faster
There are so many distractions today. The average person has little time to spare to read a lengthy article to get the information they need. Most people want to get the information they need as quickly as possible. Video marketing allows you to present information about your products or services in a way that can be viewed and understood in a short time.
Videos can show as well as tell the audience about the brand at the same time. They are the perfect medium for the majority of internet users who are time-constrained.
- It is an effective way to communicate your ideas
As mentioned previously, our brains find it easier to processes visual content. This makes videos a very effective way to communicate your ideas to your target audience.
Videos also make it possible to explain abstract concepts that may be difficult to explain in text or in pictures alone. They therefore ensure that your audience fully understands the points you’re trying to make.
- It is versatile
Internet users prefer video content. Consumers are demanding more video content and technology is responding to meet this need. Various platforms available on the internet today are designed to support videos. This type of content can therefore be easily added to social media platforms, emails as well as website landing pages.
The content can also be reused. The same content you used on your social media page can be remixed or updated and used on another platform such as your website or an email.
- It is great for just about any occasion
Do you want to build your credibility? Are you looking for a way to market a product or service? Do you want to show how your products or services can be used to solve a problem? Videos are the best way to communicate with your target audience.
Videos can help you showcase your brand in a light that is appealing to your target audience. They can help you turn the tables on the competition by helping you establish an emotional connection with your audience. Unlike text, you can engage with your audience and appeal to their emotions.
Investing in video production will help you increase your conversions and grow your business! As this type of content becomes increasingly accessible and affordable, it’s becoming more critical for brands to create engaging content for their marketing initiatives. With the right studio to meet your video marketing needs and effective video marketing tips to help you produce effective content, you can achieve great results.