Is your company hosting an event soon? Are you taking part in an event? Investing in event video production is a great way to create a record of the big day. It’s also great for marketing and training staff.
Video has become the most preferred type of content. Studies show that users spend more time on websites with video. They have also proven to be highly effective in relaying messages. People are more likely to retain information when they watch it than if they read it.
It’s important to remember that an event video will affect the way the audience views your brand. It is therefore important to take the time to hire a video production company that can capture your brand in the best light. The following tips will help you find the right contractor:
- Assess your needs
It’s important to identify your needs for the event before you begin searching for a company to cover it. Do you need the event streamed live? Do you want the event streamed on a local television channel? Do you need permission from the participants, audience or any other companies present to produce the video?
Understanding your needs will help you narrow down on companies that are able to meet them.
- Think about your goals
Event video production is about much more than recording the activities. The end product can be used to achieve various goals. Do you want to use segments of the video in email newsletters? Do you want to upload the content on YouTube or any other social media platform and grow your audience?
It is important to think about your goals beyond having the activities recorded. If you need additional work done on the content to suit different needs, be sure to hire a company that can do the extra work.
- Consider experience
Go through listings and consider companies with experience in event video production. You can view samples of their work on their websites or request them for a sample or demo. Look for quality work. Does their shooting style meet your needs?
- They should have quality equipment
While skill is important, you can only do so much with substandard equipment. It is therefore important to ensure that the company has the latest and best equipment. This ensures that they can provide high quality coverage of the day. This information should be made clear in their proposal.
It’s also important to note that the quality of equipment also reflects on how serious the company is. Professionals that make a living recording events will ensure that they have the latest and best tools for the job. They will be willing to purchase the best equipment and ensure the best results for their customers.
- They should have full production capabilities
No one wants to worry about the recording of the event when the day comes. You’ll be too busy ensuring that everything else goes well. It makes sense to hire a company that has full production capabilities. They should have enough staff to see the production through from beginning to end. They should also have the skills and equipment to carry out every aspect of the project successfully including pre-production, production and post production.
Take your time and compare different companies to ensure that you hire the best one to cover your day.