The markets are becoming ever more competitive. It can be hard for businesses to stay afloat let alone get the attention they need from their target audience. Technology has opened up a whole new level of competition. Companies are no longer only competing with other local companies but also with those in the global market.
Technology has also opened up new avenues for promoting products and services. The rise of the digital age has also seen a rise in preference for audiovisual content. Companies that use videos on their websites attract 41% more organic traffic than those that don’t. Retail sites that include videos on their landing pages have seen a 30% increase in conversion rates as a result.
There’s no denying the power of film.
How to ensure effective video production
We always tell our clients to think of their investment in corporate films as a long term investment. Your aim should be to garner long lasting clients. To ensure this, you must consider the following factors.
- Keep it short and sweet
If there is one thing you should keep in mind about modern consumers is that they have short attention spans. Videos that are short (30 to 90 seconds) receive the most views. Therefore, you should keep your video content short and as direct as possible. People have a desire for instant gratification. This will increase your engagement a great deal.
- Make use of social channels
Do you want to reach greater viewership? Share your film on social media. Platforms such as YouTube make it easy to share films. Include a link to your social channels like Facebook, Twitter, Instagram etc. This will allow your followers to share the audiovisual content with their network. It’s easy to go viral with great content this way.
A great tip is to use auto play on your audiovisual content rather than click to play. This helps to attract the attention of the viewer who may have otherwise scrolled over your video.
- Use a professional
It’s tempting for a business to try and cut the budget by using their own resources to make the film. However, this results in more time, energy, resources and money than they had expected. Also, the results are usually something that viewers won’t appreciate because of the lack in production quality, good storytelling and clear messaging.
It’s important for businesses to remember that the competition is tough. There are millions of videos uploaded to social channels daily. If you want to get your target audience to take notice of your audiovisual content, you need to offer them high quality with good story telling with clear messaging.
Hire a professional and experienced company for corporate video production so you get it done right the first. This will ensure that your audiovisual content looks professionally done. Your audience will appreciate the high quality you offer.
- Show them what you’re about
They should be compelling. They should also evoke emotions in the audience that help them form a connection with the company. Show the audience what makes you better than the competition. Let them know why they should pick you over other products or services. They ought to help the audience see your company as unique. They should connect with your audience and build brand familiarity.
- Create different films
If you want to appeal to different audiences, you should create different videos for different audiences. This means learning more about your target audiences and grouping them into market segments. Create material that will appeal to the different segments.
So before you pick any video production company, keep the above mentioned points in note and then proceed. Research and get the benefit of working with some of the best professional talent in the industry to reach your goals.