Planning a video for your business or organisation? Whether you’re educating your audience or promoting a product, you want to ensure that the video is professionally done, hit the right notes and achieve your goals. The only way to do that is to work with a videographer in Toronto. Of course, that entails costs and you need to ensure that it doesn’t cut into your bottom line. How much does it cost to hire one of these professionals?
It’s About More Than the Monetary Cost of a Professional Videographer Toronto
Before we touch on financial costs, it is important to understand that not all production companies are cut from the same cloth. You must do your due diligence before hiring anyone, and that means looking at more than just the cost to your company.
Length of History: As with hiring any other professional, it is crucial that you consider how long the production company has been serving customers in Toronto. While there’s nothing “wrong” with hiring a new firm, a business that has been around for a little while is obviously doing something right.
Previous Videos: It’s also important that you are able to view videos that the company has created for previous clients. If the company has no samples, or only a few available, it might be worth considering other teams for your needs. Viewing sample videos helps you see the quality of the filming, the editing and more. Look at elements like lighting, shot angles, and the clarity of the audio.
Experience: Does the videographer have experience creating videos for other clients in the same industry? Have they created videos for similar products or services? The more experience the company has with your specific needs, the better the fit will be and the higher the quality of the finished product.
Speak with Past Clients: You would never hire an employee without checking out their references, and the same concept applies when hiring a videographer. Make sure that you contact previous clients and speak with them about their experience. You want answers to some specific questions:
- Would they rehire the production company?
- Was the company on time for the shoot?
- Did the video achieve the client’s goals?
- Was the production company on budget?
- Was the process smooth and uncomplicated?
How Pricing Works: You’ll need to know how the company’s pricing works. For instance, do they charge by the hour? Do they have a set fee for particular types of shoots? Is there a minimum charge? What’s included in the cost? Does the company offer packages?
Making Your Decision
Once you’ve found a few potential companies, it is important to compare their offerings and their prices. Remember that “bottom dollar” options are often low priced because of low quality, and that you usually get what you pay for in terms of quality.
With a little time spent researching your options, you’ll be able to find a videographer in your area that not only fits your budget, but that will deliver high-quality content that resonates with your audience.