If you haven’t hit the record button yet, then you’re losing out on a great opportunity for your brand. At least 70% of marketers think so. These marketers believe that video is one of the most effective tools for increasing conversions. In fact, it is more effective than any other type of content available today.
Therefore, if you want to grow your business, you should invest in corporate video production. If you don’t know where to start, read on to understand just what it is, and how it can help your business grow.
Corporate video production – what it is
Corporate videos are those created or used by a corporation. These productions can be used for internal communication, training, marketing, advertising, recruiting and much more. There are various types of corporate videos that can be used to meet the different needs of companies.
The core purpose of these videos is to drive business value. This is done through effective presentation and communication. Businesses rely on this tool to increase revenues and lower their costs. Corporations invest in corporate video production because these videos have proven to have a positive impact in achieving business goals.
Types of videos to consider for corporate video production
Before you hire a corporate video production company, it is important to have an idea of the type of video you want them to produce. There are several corporate video types. Understanding what they are and how they can benefit your organization will help you decide on the type of video you need.
- Company profile/brand videos
This is a video that shows what your company or brand is all about. It is a great way to introduce your company, products or services to consumers who are going through your company profile or website.
Use this video to highlight your brand’s story and put a human face to it. It’s a great opportunity to highlight your values, what makes you different, and why consumers should choose you and not the competition.
- Product demonstration
Gone are the days when consumers fell for promotional videos that used direct selling tactics. Consumers today place more value on content that actually helps them solve a problem. This is where product demonstration videos come in.
These videos not only showcase a product or service, but also show consumers how it works. This shows them how the particular product or service will solve their problem. Consumers are more likely to purchase a product after watching a video about how it works.
These types of productions can be animation style videos. You may also choose to have an employee or actor showcase the product.
Consumers like to hear what other consumers have to say about a product or service before they invest in it. They’ll scour the internet for reviews to ensure that they are not throwing their money to the wind.
You can build trust by sharing testimonials with prospective customers. This can be a simple piece where previous or current clients answer questions about how your services or products have helped them. You can also use animation or text to demonstrate important information or data.
Customers often have questions about your products or services. Most websites answer common queries in the FAQs section. However, these can often be wordy, long and dry. You can make things more interesting by providing a video.
These videos can include an employee that is answering commonly asked questions. They can also include animations that help to explain concepts. They should make it easy for visitors to get the information they need faster.
- Internal communications
These are important for conveying messages to employees. They are not only convenient, but also effective as the information is better understood and retained. These videos may be used for welcoming new recruits or introducing new guidelines to employees and much more.
You may choose to have an employee speaking on camera. Animations are also effective for this.
These are an effective way to convey information for learning. They can be used for training new members on internal procedures and other guidelines.
People are more likely to retain information when they watch these videos. These videos will also save your company a lot of money in the long run. You won’t have to hire a trainer or have one of your employees interrupt their work to train others.
Do you want to attract the best talent in the market? These videos will help you do just that. They showcase your company’s culture and explain the roles that you’re recruiting for. They show applicants why working at your company is a great option.
There are many more ways to use corporate video production to meet your company’s goals. Be sure to discuss your needs with the corporate video production company of your choice.