Are you looking for a way to increase sales? If you’re considering using video, you’re on the right track.
There are many benefits of video content. One of the biggest benefits for businesses is that it can help increase sales. More than half of marketing professionals internationally say that video marketing yields the highest ROI compared to other types of marketing content.
Despite these figures, many businesses that dive into video marketing are disappointed by the results. This is because they do so without getting to understand how to truly harness the power of this type of content. The following are some tips that will help you truly take advantage of the many benefits of video content and increase your sales.
- Understand your buyer’s journey
Buyers go through an active process before they make a purchase. This is what is known as the buyer’s journey. It often starts with the buyer realizing they have a problem and that they need to find a solution for it. It goes on until the buyer purchases your product. However, it can be broken down to three stages: awareness, consideration and final decision.
With the help of a professional video production company Toronto businesses trust, you can create content for each stage of the buyer’s journey. This helps you meet the current needs of the buyer without selling products to them outright. You can draw them to the final stage and convert them into buyers without bombarding them with sales videos that will most likely put them off.
- Take advantage of educational videos
The first stage of the buyer’s journey sees them becoming aware of the problem. While they may know that they need to resolve the problem, they may not fully understand their problem yet or may not know what solutions are available to them. This is a great opportunity to position yourself as an authority in the industry.
Take advantage of professional video production Toronto services to provide your target audience with educational content. This could be in the form of how-to videos or explainer videos providing more details on the problem and possible solutions to resolve the issue.
- Invest in commercial ads for increased brand awareness
Commercial ads are the easiest and most effective way to increase brand awareness. Ads on YouTube have been especially noted for having a great ROI. However, you have to be smart about how you present your products and your brand. YouTube will play your ad for a few seconds before the viewer can click on skip. You therefore want to be able to get your message across in the shortest time possible. You also need to create a video that catches the audience’s attention right from the get-go. Including a catchy jingle and telling an exciting story usually works.
If you want to create an effective commercial ad, be sure to work with a professional corporate video production Toronto team. You will have access to a bigger pool of creative ideas from which to fish for the best.
- Use videos to build buyer trust and therefore close sales
The buyer may be considering your product at the decision stage. This is your opportunity to give them the final push and close the sale. At this point, the buyer already knows about your products. They therefore don’t need to be bombarded with even more ads. There are various other types of videos you can use to close the sale including company stories, case studies and testimonials.
Your objective at this stage is to build the buyer’s trust. Show them that they will be making the right decision by choosing your product. You should be focused on establishing an emotional connection with the potential buyer. The best way is to present the human face of your brand in company stories. Testimonials and case studies show your products in action, building confidence in the buyer that the product can solve their problem.
Now that you know the benefits of using video content and how you can make use of it to guide buyers through their purchasing journey, you can begin to increase your sales. Keep in mind that customers today have a lot of choices at their fingertips.Therefore, they are very picky, especially when it comes to content they view online. You should therefore strive to provide top-notch quality productions. You can do this with the help of a video production company Toronto businesses trust. Get in touch with us to find out more about how we can help you increase sales with video production.