You’ve probably heard and read about the popularity of video. Perhaps you’re thinking of doing a video shoot and leverage the power this medium has to get your message out effectively and economically.
There’s many statistics about this effective marketing tool that should encourage you to invest in video; however not just any video will get you the great results you hope for. You have to present your audience with high quality and compelling content in order to get views and engagement with your visual content.
Pro video production tips
- Ensure you have the right equipment
Before you begin to plan how you will capture different scenes and create a striking effect, you need to ensure that you have the right equipment. This is where hiring a professional video production Toronto company comes in handy. A videographer Toronto companies trust will provide you with high quality professional equipment and a team that understands how to use the equipment properly and quickly for best results.
Hiring a professional will help you save money on equipment, especially if video production is not the main part of your business. High quality professional equipment can be very costly.
- Invest more time and energy in planning
Many companies that invest in video production Toronto services claim that they are too expensive and often go over budget. The truth is that the companies often fail to invest enough time and attention in the planning stages.
Proper planning is crucial for a successful shoot. You need to plan every single detail from start to finish. Get the scripts written and approved. Create storyboards to see how each scene will flow in the storytelling. Find the perfect location and determine what equipment is needed for the right effect. Hire actors and actresses. Ensure timelines are set and understood by the entire team.
- Ensure you have good lighting
This is one of the best kept secrets of the industry. It is often what separates a professional-looking video from a DIY video. You need to be intentional about the lighting of your video if you want to ensure great quality pictures and the right effects.
Working with a videographer Toronto can help a lot. Videographers are familiar with a wide variety of cinematic lighting effects. They can help you achieve the effect you want with lighting.
- Keep your backgrounds as simple as possible
You don’t want your background stealing the show from the actors or what is happening in the foreground. You want your audience to be able to focus on the primary subject of the production without any distractions. You should, therefore, do what you can to keep the background simple. This may mean using solid colors for the background, e.g., placing a backdrop behind the speaker in a customer testimonial.
The key here is to minimize elements in the video and prevent the scene from looking cluttered. This can take the attention of the audience away from the subject and your message.
- Go for creative shots
While keeping it simple is the name of the game, it doesn’t hurt to try to be a little creative with your shots. A professional videographer Toronto can help you see the effects of different shooting techniques. You can therefore decide what to add to your video to make the compositions and shots more creative and therefore draw attention.
While you don’t want to end up with a surveillance recording, you also don’t want to overdo it with creative shooting techniques. One or two interesting shots can go a long way in making your video a hit. Too many creative techniques could end up putting off your audience.
- Pay attention to sound
While your images are the most important part of the video, sound also plays an important role. Audio is what helps to stir up emotions in the audience. Good professional audio could be the difference between turning a viewer into a lead or not.
One of the most common mistakes people make when shooting videos is recording professional audio. Those that remember to record audio at the shoot often don’t pay attention to the quality of sound they are recording. You could miss out on important sounds that can make a big difference in your video. Sounds such as a laugh, a bird chirping or an unprompted statement by an actor can add authenticity to your video that will make it more compelling to your target audience.
Take the time to apply some of these video production tips and see the difference they make in your corporate video production Toronto strategy. Be sure to hire a professional team to help you make the most out of your shoot. We can help you get high quality content that will captivate and engage your audience. Get in touch with us now to find out more.