When you need a video job done and you have a good camera sitting somewhere in the building, it is a big temptation to start doing it yourself. It would save you a lot of money, maybe some time and it will say exactly what you want with images that you take and show in your own way. It would be, apparently, the perfect solution when you are dealing with a limited budget. However, before you embark on such a venture, answer a few easy questions:
- Do you know the script-to-screen process?
- Have you invested in professional video cameras and professional audio tools?
- Do you know how to turn your day-to-day business matters into compelling stories for your audience?
- Can you spend hours of your own time experimenting and learning all of the above without neglecting your business?
If the answer to just one of these questions is no, you should think twice about doing it yourself or giving the challenge to a colleague. Remember that cheap things might cost a lot more in the long run. To make a video that looks professional you need professional tools, at least. And when you want it to stand out against the thousands of corporate videos that flood the media right now, you need not only a great camera, but also a great team of people who possess the know-how and the talent to make it real.
To take an idea from the script to the screen takes lots of hard work. It means that the person who is going to direct the whole enterprise needs to know your business very well and is able to imagine the best way to transmit the essence of it to an audience. For that they have to decide what the perfect genre or style would be that matches with your vision and mission, and then sit down to write a script that takes all the elements into account. The production team will then shoot it in the right locations, with the appropriate people, taking care of the sound and stage. When it is all ready, they will spend hours in the post-production room, editing, adding special effects or moving graphics that are needed to make it perfectly self-explanatory, attractive, moving and direct.
We can all shoot very cute home videos, but when it is your responsibility to portray your company’s image, you might want to think twice about doing it yourself. You need a team able to create the right ambience in your video to make it at the same time personal and professional. Put it into knowledgeable and caring hands and transform your video in a visual delight for your costumers. If the message sticks in their minds, you will be a step closer to go into business with those clients.
The city of Toronto offers many world-class videography solutions to fit your video production, whether you are in Toronto or the surrounding areas. At VCM we would love to help you with your production but if we feel another company is better placed to help you we will point you in the right direction. Contact us so we can advise you about your production and help you find the perfect expert videographers in Toronto who can work within your budget.