Video has become one of the most powerful tools for digital marketing in recent years. This trend is set to continue in the coming years with video making up more than 80 percent of all online consumer traffic.
The widespread availability of digital cameras and low-cost video editing tools has made it easier and more affordable for businesses to take advantage of the many ways video benefits organizations. However, with many B2C & B2B marketers using video as their main marketing tool, the playing field is admittedly crowded. Every business is putting its best foot forward to get their brand out there and win the attention of their target audience.
Despite video being so powerful for marketing, it’s not the easiest tool to master. With so much content available to audiences today, viewers are demanding higher quality content from brands. This means your business must be prepared to create high quality content that is compelling in order to achieve your desired results. This often means investing in specialized expertise as well as state-of-the-art equipment to provide your audience with a high quality production.
How to make the most of your investment
Video production can be a significant investment. Brands, therefore, need to be smart about how they go about creating their content to see good returns on their investment. The following are some things to consider during the production process:
- Keep the end goal in mind
What is your objective for the video? What do you want to achieve? Do you want to increase brand awareness, sales or subscriptions?
The success of your production hinges upon your ability to clearly define your goals and create content that will help you achieve them. Having a goal in mind will also help you avoid falling into the trap of basing the success of your content on the number of views it receives. You’ll be able to measure your success based on the outcomes desired and therefore be able to improve in future productions for better ROI. A professional video production Toronto company can help you identify your goals and setting up a tracking system.
- Tell a story
This can’t be emphasized enough. Modern consumers are put off by content that is overtly salesy. If you want to truly capture the attention of your target audience, you should work on establishing an emotional connection with them. This means creating content that evokes the audience’s emotions.
One great way of achieving this is by creating a story around their pain points. This means identifying what your viewers need or want. You can then show them how you can meet their needs.
One of the biggest benefits of working with a reputable corporate video production Toronto company is that you will gain access to an experienced and creative team. They can help you create concepts for compelling content to increase viewer engagement.
- Put a lot of emphasis on the introduction
If your introduction doesn’t inspire viewers to continue watching the video, there’s a good chance they will not proceed further than a few seconds. Your introduction should get the viewers interested enough to want to see the rest of the video.
Take the time to create an inspiring, informative and entertaining introduction. Whether you’re working with a corporate video production company Toronto to create a promotional video or a training video, take the time to create an introduction that hooks the audience and encourages them to view your content in entirety.
- Educate your audience
Consumers today love information. Many people want to learn as much as possible to ensure that they have the right solution for their problem. If you can provide them with the information they need, they’re likely to trust you as an authority in the industry.
Content that educates your audience can be more effective for increasing conversions than a promotional one. You may be better able to reach your audience with a video that offers them tips, advice or other information.
- Add music to your video
Successful content can evoke emotions in the viewers. If you’re able to establish an emotional connection with the viewer, they’re more likely to remember your brand. Including the right music in your video can help you do just that.
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