Video production Toronto should be a core part of your marketing strategy today. Whatever type of business you are running, you have to harness the power of visual content on the internet platform. A recent survey shows that an average user spends over 16 minutes watching online ads every month. According to Dr. James McQuivey, a one-minute video is equal to 1 million words again highlighting how effective this type of content is.
Visual content has the best ROI among the digital marketing techniques. It boosts conversion, adds to nurturing leads, improves your site’s ranking on search engine result pages (SERPs) for ranking keywords and boosts traffic to the site. As more users are inclined to watching and sharing promotional ads, your brand’s visibility will increase and customers will tend to trust you more than your competition.
Creating a Video Production Toronto Budget
It is likely your business is facing increased competition and as such, you have to enhance your advertising efforts. Creating an in-house film is costly and time consuming and you might end up creating a low quality product. This is where video production companies Toronto come into play by bringing on board technical expertise and equipment to get the job done.
One of the major concerns for startups and small businesses is the issue of cost in marketing. VCM Interactive is a trendsetter in the industry and provides tailored services that reflect your budget. Working with these professionals guarantees you don’t break the bank. Still, the marketing content created does not compromise on the quality of video production.
For the best outcomes, you have to figure out the costs. A well planned budget means every aspect of the project gets equal attention for consistent high quality. Better still, you are assured that there won’t be an overrun in the budget, which could ruin the quality of the film and also lose you money and viewership.
The most common payment structures include hourly and daily rates for a Toronto videographer etc. It is not easy to determine, say how much a 2 minute production will cost because there are some factors that will vary. The following aspects are considered by video production companies Toronto when figuring out the budget of the entire project:
- Concept planning: A concept meeting will be called between the company and your team to get everyone on the same page. For instance, producers have to understand the goals, subject matter, and coordination required among other issues. Always start with a creative brief outlining the goals and objectives of the video project, Unique selling point (USP), key message(s), target audience, references, budget, timeline, and final deliverables needed.
- Preparation phase: Issues such as creating a script, interview questions, preparation of equipment, auditioning talent among others are covered.
- Actual filming: This takes the majority of the cost allocation and includes studio hire, crew, camera, lighting and audio equipment, travelling expenses and hospitality among others. Locations hire and permit fees will also be included here.
- Editing: This step in post-production is one of the most crucial and requires attention to detail. A lot of work including adding voiceovers, editing visuals and audio, graphics and animations among other tasks are involved. It will also include ingesting the footage where the digital files are created.
These steps are universal and most companies abide by them. The scope of your project however, will differ and this is what will help determine your video’s budget. Our resourceful and experienced producers will work on a solution to make your video project happen.
Contact us today for any of your video production needs or if you just need a Toronto videographer visit – www.vcminteractive.com. We would love to talk to you about your company’s needs in order to find out if we can work together with a goal to producing powerful video marketing content within a budget.