There is a big difference between fast execution and perfect results especially with video production in Toronto. A massive production takes a lot of time to film and edit. There is a process to follow and people are involved.
Video Production is far from a mechanical process. Instead it is an organic process where a sequence of dynamic procedures are connected around a central idea to be developed. Innovation, great storytelling, directing, videography, editing and improvising are all needed to create the best product. Each process demands care and attention, and will affect the time necessary to complete the production. Creating a video is an evolving process and becomes a living entity as it comes to life.
The production of a Corporate Video starts many days before the first light is turned on and the first shot is captured.
When a firm decides to expand its business through video production they need to have meetings with sales and marketing teams to set out the goals and objectives. New ideas about promoting a product or service to potential clients is a great way to use video.
Many questions arise in that moment: Is this video going to be placed on the Internet, national or Toronto regional TV? What is the focus and target section of the market that will be impacted? How long does the production of the video take? Who is going to make it?
The message to be shared needs to be explained in the few minutes of commercial television time. Websites will offer a few minutes more for a promotional aid. The ideas mentioned in the script need to be shown in the video.
A well detailed script will save time! We recommend contacting a professional script writer that will make the process faster and communicate your message in a concise manner. To make a good script it will take a few hours or several days, depending on the complexity of the idea to be created and the amount of re-writes it has to go through to get it perfect.
The best location and equipment for your video in Toronto
To find a suitable location and hire the best equipment may take a few days or weeks depending on the needs of the production. The best selection will accelerate the process.
The days of actual filming may require a few days or a couple of weeks. In production many events or conditions may slow the process. Usually scenes will be recorded many times for a perfect result.
The script and the number of locations will help predict exactly how many days your video will require to film. Production may need to be split over many different days due to factors like availability of actors, resources, weather, and events.
Post production & editing time.
Once production is finished, the video will be sent for editing and post-production. Now the time is defined by the complexity of the edit as well as graphics, animations and special effects needed in the final video. Each video is different. The type of video, duration and quality of effects are things which will affect the editing time. The average editing time will take between 4 hours to 3 days. The rough edit is sent for client evaluation. The edit is fine-tuned and then sent to the client for final approval.
After post-production ends the final video will be in your hands within the next couple of days in Toronto, along with duplications if required. Other formats and file types such as DVD take 2 hours approximately. Delivery for the web is only limited to speed of the internet connection.
Video will help the expansion of your business. You should know that marketing strategies and tactics are not subject to good luck. With careful planning, attention to detail, and perfect development of each step leads to success.
If you have any queries on how you can benefit from a professionally procued video, or how to get started, contact VCM Interactive or visit www.vcminteractive.com. We will be more than happy to show you how video can help promote your business!