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Video Production Toronto- Combining Animation & Live Action

Video Production Toronto - live actionThe consumption of video on the internet is staggering so it’s a big reason more and more businesses are looking to create corporate video production in Toronto.  Video is powerful tool for brands looking to communicate more easily with their readers. Hubspot reports that  4x as many consumers would prefer to watch a video about a product than read about it. In fact, they say that a minute of video is worth 1.8 million words. As more videos are being created and watched online we understand that it is important for a business to make a video that stands out to engage their target audience. The average user spends 88% more time on a website with video so it’s important for businesses to seriously looking at integrating video into their marketing strategies.  We know that corporate video production Toronto can be a challenge for companies to undertake. Over the years we have produced numerous videos for larger corporations to small business using different tactics to engage, inform and entertain their audience.  We always do our best to find a solution to work within any reasonable budget without compromising on quality. In order to accommodate businesses with smaller budgets we offer a budget package, but there are limitations with what can be done for this solution. If your company is serious about making an impact with film you should have a decent budget to work with, so a video production Toronto can make a creative impact and utilize its skilled resources where needed.  An effective approach when creating a corporate video production Toronto is combining animation with live action. This technique is especially effective when showcasing a product in practical, real-life situations and then going to 3D to visualize certain features of a device that wouldn’t necessarily be easy to show with live action filming. Below is an example of this approach and how it has successfully worked for one of our clients.

Corporate Video Production Toronto – Sensors & Software Noggin System

 

We’ve been producing a series of product videos for Sensors & Software to promote their ground penetrating radar (GPR) technology product line. The company uses the videos for their marketing strategies as well as a persuasive sales tool. The latest project we created for them was for one of their signature systems – Noggin. The objective was to show and effectively communicate the versatility of the product as well as show how it can be used in many different situations. It was very important to demonstrate the practicality of the Noggin product as well as show its adaptability to accommodate different applications. The best way to show the adaptability of the product was to show the product in action as it’s used in a real situation and then go into a 3D animation sequence showing how it easily changes to fit another application.  Blending the worlds of live action video production Toronto and 3D animation was the perfect solution and really helped exemplify the biggest selling point of the Noggin system.  As producers we provided a viable solution for the animation to work within the client’s budget without compromising on quality. We had to make the 3D animation look photo-realistic especially because it was being matched with live-action footage.  You can see the results below.

Therefore, it is important for companies to integrate video into their marketing plans, but it has to be done properly.  Have a clear purpose, message, and budget in mind and most importantly choose the right video production partner to guide you through the process. It’s an organic process and its beneficial to work with experienced professionals to show you what’s possible especially when mixing live action video with 3D animation.  If you would like to find out how video can work for your company, contact us at VCM for a free consultation.

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