Toronto Corporate Video Production – How Powerful is Video?

Toronto corporate video production is now an integral marketing strategy for most businesses in the city. This is one of the most important economic hubs in the country and indeed the intense growth of the city has spurred the country’s continuing impressive performance.

With the globalized nature of modern business, it has become even more important for companies here to up their game in a bid to stay ahead of the pack. Whether you are running a brick and mortar store or an online business, it is important to appreciate the need for enhanced visibility to gain an advantage over the competition.

Toronto corporate video production is now among the most prominent marketing techniques and for many good reasons. According to a 2016 KPCB Report, this form of content will form 74% of all online traffic by the end of 2017.  According to a similar survey by Syndacast, 65% of viewers watch more than ¾ of a promotional visual. A 2015 study by Google had already indicated that over 50% of internet users look up visual Ads before shopping for products.

Toronto corporate video production

All these numbers highlight the importance of this innovative marketing tool. If you haven’t been leveraging this tool, it is time to talk to an experienced Toronto videographer from VCM Interactive for a professional production. The company boasts over 30 years’ experience in the industry, making it the best bet for any video production project in the city.

If you are wondering whether this marketing strategy is the best for your company, consider the following factors that highlight the power of the marketing tool:

1. Boosting sales and conversion: This form of marketing content boosts conversion and this is the objective of every marketer. Including just one visual on a landing page increases conversion by up to 80% while the same tool in an email leads to 200-300% increase in click-through-rate (CTR).
2. Better ROI: A recent study among professional advertisers showed 51% of them believed this technique has the best ROI. If you are looking for a promotional technique that gives you the best value for money, why not talk to VCM Interactive for a professional production? It is now cheaper to make films and documentaries because of the availability of free online tools.
3. Building brand trust and credibility: If your brand is not highly visible, there is a great risk of losing relevance. Consumers today expect to find information easily and as a marketer you can use this to put your company in front of prospective customers. By providing relevant information and tying it up with a good call-to-action
   (CTA), it is possible to build trust and long lasting relationships with your target audience.
4. Better ranking: Google loves video and you should use this to your advantage by creating high quality productions. This boosts your ranking on search engine result pages (SERPs).

These productions will also help you leverage the growing numbers of mobile internet users, higher brand visibility and build customer loyalty through constant engagement, more social shares and much more.

Speak to us today for any of your Corporate Video Production needs or if you just need a Toronto videographer at VCM Interactive or visit – www.vcminteractive.com. We would love to talk to you about your company’s needs in order to find out if we can work together with a view to producing powerful video marketing content. Contact us now!