Are you using video to promote your products or services? Video is one of the most powerful marketing tools in the market. Many brands have realized this and have incorporated video in their marketing strategies. In fact, Demand Metric reported that 82% of B2B marketers saw success with video marketing initiatives.
Benefits of animated videos
If you’ve already incorporated video in your marketing strategy, you may be looking for a way to take it a notch higher. One way of doing this is by educating new users through animated explainer videos. There are many benefits of animated videos, which include being able to deliver a lot of information in a short time frame. These videos are attractive, creative and effective. People find them fun to watch and the memory remains with them for a long time after.
These videos are a great way to ensure that your audience actually understands your message in an engaging way. There’s no limit to what you can do with animated videos. They offer a visual aid with which you can explain concepts that may otherwise be difficult to understand. 3D animated visualizations are a great way to showcase the features, benefits and how the product works, especially ones with a lot of technology. For example, Dyson does a lot of these to highlight the innovative features of their air purifying and vacuum systems.
Finding the right 2D and 3D animation studios Toronto
If you’ve decided that animated videos are right for your business, your next task will be to find the right 2D or 3D animation Toronto studio. There are various 3D and 2D animation studios Toronto businesses use. However, not all will be the right fit for your brand and your needs. You need to find the agency that will make a good partner for your business. The following tips will help you get started.
- Check their portfolio
It’s always best to work with an agency that has experience creating the type of content you want for your brand. The best way to determine this is by taking a look at their portfolio. Have they worked with companies within your industry? You may want to ask to see samples of work they have done within your industry.
When reviewing their portfolio, focus on factors such as the animation styles presented and the quality of the work. Are the sound effects good? Was the storyline engaging? Are the voiceovers engaging?
- Find out more about the reputation of the company
While the quality of the 2D or 3D animation Toronto studio’s work is a top priority, it’s also important to ensure that they are a great agency to work with. This means doing a little background research on the company and meeting with them.
With so much information available online, finding out about a company’s reputation can be as simple as doing a quick search on Google or social media platforms. You should look for reviews from people that have used the services before. Is this a 2D or 3D animation company Toronto businesses trust for quality? Have people complained about the services? What were the complaints about? Were the issues addressed?
Look out for red flags such as major complaints that have resulted in lawsuits or even the failure of the company to address complaints by clients. You should hire an agency that values its customers and is professional.
- Set a budget and ask for price estimates
One of the great things about animated videos is that they are affordable to produce. However, this doesn’t mean that all 3D and 2D animation studios Toronto businesses use offer affordable services.
Creating an animated video can cost anywhere from a one thousand to tens of thousands of dollars. Set your budget and ask for an estimate from the animation studios you’re interested in working with.
It can sometimes be difficult to get studios to give you a price estimate in the initial conversations. However, you can always present them with your tentative budget and see if they consider it reasonable. Getting the financials straightened out right from the beginning can help to save both you and the service provider time, especially if you are on different pages.
- They can tell a great story
There’s much more to the success of an explainer video than quality motion graphics, a good voiceover and music to support the content and pacing. You need to tell a great story. This will help you better engage with your target audience and increase their retention of the information presented.
You should hire a 2D or 3D animation Toronto studio that can tell a great story. This is possible by simply going through their portfolio. How do they present the problem to the audience and draw them in? Do they effectively explain the solution? Are their videos effective at building value?
Selecting the right animation agency is important. While there are various options in and around Toronto, you’ll want to ensure that you’ve selected the right partner for your brand. Taking the time to do your own research will help you zero in on an agency that will meet all your needs and help you produce the kind of animation that you envisioned for your brand.
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