Animated video is increasing in popularity as a marketing tool and it’s easy to see why. Traditional marketing tactics aren’t as effective as they once were. Consumers aren’t falling for sales tactics such as wordy emails or cold calling. If anything, such tactics will drive potential customers away instead of engaging them.
Organizations are continually searching for ways to reach their target audiences and engage with them. Video has proved time and again to be just the tool that organizations need for this. In fact, more than 30% of high performing companies make use of video in order to close sales.
Why animated videos?
If videos are effective, animated videos are even more effective. They are an engaging medium that provides the perfect way to tell your story. Animated videos:
- Allow you to bring any concept to life. The laws of nature are no limit with this medium. You are free to do just about anything that your imagination can come up with. This means that you can bring even the most complex concepts to life with great ease. An effective medium for simplifying technical processes and, or products.
- Allow you to represent abstract ideas in visuals. This helps your audience to better understand ideas that would be difficult to understand if presented in text or other mediums.
- Are a great way to engage your target audience. Animated videos are rich visual media. Studies have shown that visual information makes up 90 percent of that which is transmitted to the brain. These studies have shown that we process visual information 60000 times quicker than we do text.
Why you should hire a professional animation studio
Are you considering adding animations to your marketing arsenal? You may be wondering whether you should hire a professional animation studio or attempt to put it together on your own.
There are many benefits of hiring professionals. Some of these are listed below:
- You’ll get professional quality videos
Have you ever seen those terrible commercials that are reserved for late night TV? These are often the result of cutting costs and skipping professional assistance. These low budget productions often reflect negatively on the organization that presents them. It’s hard for consumers to take these videos seriously. You won’t make any sales with them.
If you want to portray a professional image of your organization, you should invest in a professional service that can produce quality.
- You can create a unique feature for your business
Whether you hire a 2D animation studio or a 3D animation studio, you will have the benefit of a skilled production team at your service. These teams often include a script writer, storyboard artists, animators, editors and other creatives. They will create a production that is unique to your requirements. They will help you reach your audience through a unique presentation.
- You won’t have to worry about software
If you choose to produce the animation in-house, you’ll have to consider issues such as spending hundreds or even thousands of dollars on animation software. You may even have to purchase equipment to ensure a good quality production and seamless, efficient workflow. You will also have to consider the lost man hours when learning to use this software and actually getting down to making the animation.
Using a professional team takes all the work and added expenses out. You will have your feature made using state-of-the-art equipment and software at a fraction of the cost of purchasing them. You will also save time and energy by allowing a professional to deal with the hard work as you focus on growing your business.
- You’ll get expert advice
While some organizations have a clear picture of what they want out of the exercise, others don’t. It can be difficult trying to figure out what would work for your organization.
Hiring an animation studio makes this much easier. You will have the benefit of experience and industry knowledge on your side. They will help you figure out the best approach to take in order to engage your target audience. You will have the privilege of consulting with specialists on issues such as design, script and much more.
- You will have a reliable production team
Having the best software is different from having a specialist with skills and industry experience working on your project. With a studio, you get the best of both worlds. You will get help with every part of the project, from concept development to storyboarding, design, illustration and editing. You are therefore sure of a great return on your investment. You can expect great results from the project.
If you’re interested in using animated videos as part of your marketing arsenal, you should begin by identifying a professional team. This will probably be the most important part of the production process and will be well worth all the time, effort and money you put into it.