The Benefits of Using Animated Videos for Your Business

As an entrepreneur, you’ve probably poured your heart and soul into the development of the perfect product or service. There’s only one problem. Your audience doesn’t see the value that you offer. The truth is that the most successful products or services in the market aren’t always the best. They are those that are marketed well.

The good news for entrepreneurs is that there are lots of different tools available for marketing products and services in this digital age. Animated videos are emerging as one of the most effective for various reasons.

1. They are more visual

If you’ve already taken the steps to hire a 2D or 3D animation Toronto studio, you’re on the right track. Animated videos are visually rich media. They are composed of moving pictures and often make use of bright colors and visuals that appeal to the senses of viewers. 90% of information that is transmitted to the brain is visual. Furthermore, these visuals are processed 60,000 times faster than other forms of information, including text. They are therefore an easy and more effective way to communicate important messages.

2. They will captivate your audience’s attention

One of the fondest childhood memories for most people is watching cartoons. Cartoons are bright, fun and engaging. This is true not only for children but also for adults. There’s something about the bright images and the characters that appeal to the brain.

If you want to not only get your video noticed but also establish an emotional connection with your target audience, you should invest in the services of a 3D animation company Toronto businesses trust. Even what could be the most boring product or service would seem more exciting when presented in animation. This medium is also excellent for simplifying a complex technology, process and/or product so it can be easily communicated. These are commonly called Explainer videos and are usually done with 2D animation and motion graphics.

3. You’ll stand out from the crowd

Millions of videos are being uploaded to the internet on a daily basis. Just about anyone that has a smartphone can now create and upload video content. This has resulted in what is now being termed as content shock. This phenomenon is real and it is affecting all organizations that want to make an impact with video marketing.

The challenge organizations face today isn’t whether or not they need to create videos but how to make their videos stand out from all the noise. They need to find creative ways to differentiate their content and therefore stay a step ahead of the competition.

You can work with a 2D animation studio Toronto companies trust to create content that is captivating and will help you stand out from the crowd.

4. They are cost effective

While video continues to be the most effective tool to reach audiences, many companies still hesitate to take advantage of the medium. Up to 41 percent of marketers cite a lack of funds as being one of the main reasons they don’t use video in their marketing strategies.

This is understandable if you’re planning to use live-action video. The production of these types of videos can be financially draining. You have to consider the costs of hiring actors, paying for a location, production crew, getting the right equipment and editing that is needed to perfect the video thereafter.

The production of an animated video on the other hand can be quite affordable. You only need to hire a professional 3D animation Toronto company depending on the type of production you want. You’ll have greater control over the budget and still get an engaging video out of it.

5. They can easily be updated

Whether your company is rebranding or you’re a trainer that needs to update your content, updating video content can be challenging. If you had invested in a live-action video, it would mean having to re-shoot some of the scenes.

Updating an animated video isn’t as difficult. Animations offer a great deal of flexibility. Text can be edited, characters can be redrawn and scenes can be edited easily. There’s no need to get your actors back to together and the production team on site to start filming again. Changes can be made within a few days.

6. They can grow with your business

As businesses grow, they find that they need to put out more content to keep their audiences captivated. They also find that they have even more needs that can be met with video.

The good news is that animated video can grow along with your business. Whether you need more marketing videos or now require explainer videos and training videos for new employees, a 2D or 3D animation Mississauga studio can help you create content to meet your changing needs. Churning out multiple animated videos is much easier than producing live action videos.

In conclusion

Animated videos are an effective, versatile and dynamic tool that every business should be taking advantage of. If you haven’t started to experience the benefits of animation, get in touch with us. We’ll help you learn how video can take your business to a whole new level.