Video has caused a revolution in digital marketing over the past few years. It is bound to cause even more shifts in the next few years as more people demand more video content.
However, if you’re still on the fence about investing in the importance of video marketing, consider the benefits of video production outlined below.
- They help to drive organic traffic
If you’re looking for a way to increase engagement with your target audience, you’ve found it. Videos are a very powerful way to improve your website’s SEO ranking. This ensures that internet users can find you more easily.
Video content on your landing page will also help to increase dwell time (time spent on site, which is a good thing), as many people are more likely to watch a video rather than read content.
In addition to posting a video on your website, you should consider posting content on YouTube. This will give prospects another way to find your content and your website.
- They will help boost conversions
Video content goes beyond simply driving traffic to your website. It will also help you convert these visitors into real customers. Studies have shown that simply adding a well produced product video on your landing page can increase your conversions by up to 80 percent.
Engaging content can lead to sales. Studies have shown that more than 74 percent of visitors to websites that have watched product explainer videos have eventually bought the product. Investing in the services of a video production Toronto company can therefore, mean an increase in revenue.
- They provide greater ROI
If you’re looking for a marketing tool with great ROI, then video is where it’s at. 83% of businesses that use this marketing tool have reported great returns on their investment. While the production process may seem long and tedious, it comes with a big pay-off. You can save time and effort by investing in the services of a professional videographer Toronto service. They will ensure you provide your audience with high quality and engaging content.
- You can engage mobile users more easily
More people are using their phones to access the internet. A good majority (90 percent) of these users prefer to watch videos over other types of content. Consumption of videos on YouTube for example, rises by about 100 percent annually.
With more people using their mobile phones to access the internet, it is even more important for brands to be sensitive to the needs of these users. They need to ensure the best possible user experience. Providing your audience with videos will help them consume information more easily.
- You can build trust
Hard selling is no longer effective with the modern consumer. Modern marketing strategies are all aimed at building trust in consumers. Trust is fundamental to increasing conversions. It is also important for creating long-term relationships with your audience.
A professional videographer Mississauga service will help you to stop focusing on making the sale and focus instead on providing your audience with useful and interesting information. This will make people come to you whenever they need related information. They are also likely to refer your brand to other people. This is great for promoting your brand as consumers will be more confident purchasing from you.
- You can use them to explain anything
Videos are an effective tool to use for explaining even the most difficult or technical concepts to your audience. Are you launching a product or service? You can use an explainer video to show exactly how the product or service works. People will be able to see how this product can help them solve their problems. 98% of consumers say that they have watched such films to learn more about a product or service before making a purchase.
Videos are also very effective when you need to explain a difficult concept. Video production Toronto companies can help you create an animated video that can bring these concepts to life. They will also help to make your content more interesting to your audience.
- You can engage lazy buyers
Reading text can seem tedious and too energy consuming for some people. Who has the time to read those long product descriptions anyway? It’s easier and a lot more fun watching a video instead.
Modern consumers prefer to watch videos rather than read text. Videos will ensure you can reach this segment of the market. You can capture a wider audience and therefore have a creative edge over the competition.
Video marketing is becoming very popular and highly effective. With the help of a professional video production Mississauga company, you can create content for any of your marketing, sales and communications initiative.
If you want to create an emotionally charged and creative video that will effectively capture your audience’s attention, get in touch with us.