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Top Five Promotional Videos 2016

      I’ve been studying the media landscape for 18 years and it has changed beyond recognition. One area in-particular that has went through huge change is that of promotional videos. If you are considering a promotional video for your business it can an overwhelmingly daunting proposition as you don’t know where to begin…

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How To Make Video Testimonials

Testimonials are one of my favourite types of video, as I personally believe they are the most powerful. I shop for 90-95% of everything online and I use reviews/testimonials to guide my purchase decision. Last month, I needed a new blender; thus, I went online and bought the one that had the best reviews. Why? Because…

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Can Your Business Justify the Cost of Corporate Video Production in Toronto?

When it comes to reach, nothing quite compares with video content. Whether you’re using it for on boarding, for product marketing, for promoting your non-profit’s cause or for something else entirely, audio-visual content is a powerful weapon in your arsenal. Of course, corporate video production does come at a cost. Can your business justify that…

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