A good majority of internet users rely on search engines to find the information they are looking for. If your target audience can’t find you using a search engine, you’re essentially invisible on the online landscape. Search engine optimization (SEO) ensures that you’re visible to those searching for your products or services.
Every brand that has a digital marketing strategy strives to improve their SEO. This is foundational to any online marketing strategy. They employ every tool and emerging technology to ensure that potential customers can find them.
Video marketing and SEO
CISCO predicted that by 2020, 82 percent of internet traffic will be driven by video. This type of content has grown in popularity over the past few years, especially as more people use mobile devices to access the internet. Mobile users find this type of content much easier to consume.
Despite the figures, many people still don’t understand the importance of incorporating video for improved SEO. Below are some ways that video marketing can help to boost your SEO rankings.
- Google loves video
Internet users are demanding more video content and Google is responding by providing them with just that. The search engine places greater value on web pages with video content on them. Search engine crawlers will not only check your website for relevant keywords, but also for other media such as videos.
It’s not enough to simply post engaging content on your website. An experienced video production Toronto professional will guide you on ensuring that your content is optimized for search engines. They can do this in many ways. One popular way is by including keywords in the film’s meta tags. They may also include a video transcript which includes keywords. Search engine crawlers can crawl this content for relevant keywords.
- Videos can help to drive traffic to your website
Using third party sites such as Vimeo and YouTube or social media platforms to post content gives potential consumers different ways to find you. These videos will drive traffic back to your website. Experienced video production Toronto teams will help you create engaging content suitable for different platforms. They will also ensure that your URLs are included in the video descriptions when posting the content so that viewers can find their way to your website.
Posting your videos on third party websites can have the added advantage of ensuring that you don’t compromise your website’s speed by hosting videos. You can embed the videos in your webpages instead and therefore, still benefit from having the content on your website.
- They can help you earn links
Links are important for boosting SEO. Videos are an effective way to help you earn these links.
Include your URL in your channel information as well as your video’s description when you post a video to YouTube or any social media platform. This creates the perfect opportunity to earn traffic through qualified links.
Video content is easy to share. If you engage a video production company, you can ensure that your content is unique and engaging. This will give bloggers and other website owners a good reason to link to you.
You will also get more views for your video when the content is shared on other websites. This will give search engines the sense that your content is valuable. You will therefore, receive higher ranking on search engine results pages.
It’s important to note that if you intend to use your videos as part of your link building strategy, you should always brand the videos. This is an effective way to raise awareness about your brand even to those who watch the video but don’t visit your website. Branding can be as simple as including your logo or website at the end of the video or as part of the title card.
- It will help to boost your social media presence
Videos are the most popular type of content on social media platforms. Video production Toronto companies can help you create content that is relevant to each social media platform e.g. how-to videos for YouTube and announcements for Twitter.
While there is no direct correlation between SEO and Social media, your social media content can have an indirect impact on the ranking of our website. Engaging and informative content often receives many likes and shares from viewers. The more shares your video receives on social media, the higher your ranking will be on relevant search results pages.
Sharing videos on social media means that you’ll get more people to watch your content. This in turn will result in more likes and links. This will in turn result in better search engine results page ranking for relevant keywords.
Video marketing goes beyond simply getting people to your website. With the right kind of content, you can not only drive traffic but increase conversions. If you’re in Toronto or the surrounding areas, get in touch with us. We’re an experienced and versatile video marketing company that will take your video marketing strategy to a whole new level.