There was once a time when promotional video production was reserved for companies with large marketing budgets that could afford to pay for prime slots for their TV commercials as well as for billboard slots. However, marketing has come a long way since then. Digital marketing has made it possible and even necessary for businesses of all sizes and budgets to invest in corporate production Toronto.
Tips for successful promotional video production for your brand
If reports on the number of people that watch videos on social media are anything to go by, video is clearly a favorite amongst internet users. Reports show that more than 8 billion videos on Facebook are viewed in a day and 10 billion on Snapchat. They are certainly one of the most valuable tools available for marketing.
While a brand promotional video is valuable for marketing, it isn’t enough to simply produce and upload content. You have to ensure that it actually reaches its target audience and conveys the desired message. It should also have the effect of moving the audience to take the desired action. If your video does all the above, you can consider yourself successful.
All too often, companies invest in promotion video production Toronto and have a lot of content produced. However, they don’t get the desired views or conversions from the content they post. If you’re one such company, you may be wondering where it all went wrong.
We’ve learned that there’s much more to having success with a corporate promotional video than ensuring that you have a high quality and engaging video that your target audience would love. You also need to know where to post your content and ensure that it is working for you.
The following tips will help you ensure that your promotional video is working even harder.
- Post on social media
It’s safe to say that social media and video are the perfect match. Reports indicate that viewers on social media share videos 1200% times more than text and links combined. Why is this information useful for your business?
Firstly, the use of social media continues to increase each day. More than 90% of millennials use social media. The use of social media has also increased amongst those aged over 65 as a result of the widespread use of smartphones. In 2019, it’s estimated that people will spend an average of 153-minutes per day on social media. Businesses continually turn to these platforms to communicate with the target audiences as well as the business community in general. It doesn’t matter who you want to reach; social media is the right place to do it.
Secondly, social media viewers are more likely to stop and watch videos than any other type of content including text. Your audience will retain more of the message that your content conveys. They are also more likely to take action. Click-through rates for videos on social media have been reported at 96%.
If you want to make an impact with your content, you should ensure that it is on social media. Work with your promotional video production Mississauga company to design and edit your films so that they can be easily posted on social media platforms. Be sure to also have shorter edits made that can be easily shared.
- Advertise on social media
While posting content on your social media platform is a highly effective way of engaging with your customers and their networks, you can grow your network further by investing in social media advertising. Advertising on Facebook and other social media platforms gives you the opportunity to have your marketing content watched by people who are interested in what you have to offer.
Ads on social media have 8.1 times higher click-through rates than normal ads on other parts of the web. 76% of social media users in the US alone have been shown to purchase products from brands after viewing their ads on social media.
- Post videos on your blog
Blogging is a great way to increase your online footprint and boost your visibility to search engines. It can also help to encourage loyalty amongst your customers. Small businesses that blog regularly experience a lead growth that is 126% higher than other businesses that don’t blog.
You can significantly increase these figures by harnessing the power of motion pictures. These will attract even more viewers and inbound links.
- Use pre-roll ads on YouTube
While social media platforms such as Facebook and Instagram are gaining ground when it comes to motion graphics, YouTube remains the top platform for this type of content. There are more than 1 billion viewers a day watching videos on YouTube. It makes perfect sense to post your message on this media platform.
However, posting isn’t enough. If you want to reach an even greater audience, take advantage of pre-roll ads. These will ensure that your brand is seen by more people including those who don’t even know about your brand.
Professional promotional video production
Hiring a professional and experienced promotional video production company will help you not only produce a high quality engaging video but also ensure that it works for you.
A good production company will help you to begin with the end in mind: your target audience. They will help you design a message that your audience will find interesting and entertaining. You will not only attract viewers but ensure that they keep watching long enough to actually get the message that you want to convey.
If you’re thinking of investing in corporate production Toronto, you should talk to us. We’re an all-round production company that will take you from start to finish. You can rely on our vast skills and over 35 years of experience to ensure high quality and entertainment. We’ll help you achieve your goal for your business by designing graphics that will help your brand stand out.
It doesn’t matter what type of film you want created. If it is a corporate promotional video, we have what it takes to ensure that you stand out from the competition. Get in touch with us today.