You have to have been living under a rock if you haven’t noticed the increased consumption of video content by internet users today. CISCO predicted that video content would drive more than 80% of online traffic by 2020. If current trends are anything to go by, that prediction is accurate.
Why businesses should invest in promotional video production
A promotional video is an effective tool to use to attract customers. Brand videos are one of the most cost-effective ways to turn visitors to websites to paying clients. If you haven’t invested in this tool, you’re missing out on a great opportunity to:
- Boost your conversions and sales
You can boost your conversions and sales by about 80% by simply including videos on your website. If you’re serious about making money, then you have no choice but to showcase your products using this medium. 1 in 3 consumers admit to purchasing products or services after watching content about them.
- Experience great ROI
Promotional campaigns can be costly. It’s good to know that you can invest in a campaign, and be sure of getting good returns. Companies that invest in promotional films have seen great returns on their investment.
- Improve your search optimization and drive more traffic
It’s no secret that Google loves video content. The launch of the Google Panda and Penguin updates has resulted in the listing of videos alongside other such results. Brands that have invested in online clips are now seeing higher ranking on search results pages, and increased traffic as a result.
- Attract mobile users
More consumers are relying on their mobile devices to access the internet and search for information on brands. Many of these consumers watch videos about brands before making a purchasing decision.
The Secret to Great Promotion Video Production
Despite the popularity of motion features, many businesses still find it difficult to make any sort of dent in their respective industries. With billions of videos available online, consumers have a lot of selection when it comes to what to watch. It’s important to provide content that is not only informative, but compelling.
Unfortunately, there is no guarantee that your content will have the desired effect on your target audience. However, there are several things you can do to improve your chances of success.
- Start with the viewers
Begin by determining who your target audience is. Think of age, geographical location, culture, gender, social class, religion, and other factors. Have a clear understanding of your target viewers and what they like. This will help guide the creative process. You will be better able to provide your audience with content that they will appreciate.
- Focus on the problem
What problem does your target audience have? What solution can you offer them with your video? This should be the focus of any promotional video ideas that you come up with. You should base your ideas on what you hope to achieve, and meeting the needs of the people you’re targeting.
It is now possible to brainstorm creative ideas when you have a clear goal in mind. Feel free to write down any and every idea that comes to mind no matter how crazy it seems. The best ideas can be fleshed out later.
If you’re finding it difficult to get ideas, you can seek inspiration by looking at what other people in the industry have done. You can also find inspiration in other places, such as reading social media comments from your clients, or talking to people. Don’t restrict the creative process.
- Review your ideas
Now is the time to get rid of bad ideas and flesh out those ideas that have potential. If you’re working with a team, now is a good time to bring everyone on board. Pool ideas and discuss the merits and disadvantages of each. Be realistic and even critical of all ideas. Break them down based on your goals, and select those ideas that are close to the mark for further work.
- Choose your final concept
Decide on the concept that truly meets your goals and portrays the brand in the best light. This may be the hardest and longest phase in the creative process. However, it is worthwhile for awesome promotional video production. You may even end up having to go back to the review phase if you find that the final idea selected is not working out as you had imagined it would.
A lot of work goes into the production of a compelling promotional video. It helps to work with a professional video production company. You will benefit from the wealth of experience they provide, as well as the creativity of a team that spends every waking hour producing promotional content for clients. They will provide you with a unique external perspective.