The internet has opened up many opportunities for businesses. Small businesses can now compete with large and even multinational businesses for a piece of the pie. However, with so much competition, businesses must keep finding new ways to stay afloat.
Video marketing has emerged as one of the most effective ways to boost engagement and conversions. Investing in a professional motion graphics Toronto service can help your business create eye-catching visuals that tell a story to enhance engagement and interaction with your target audience.
If you’re still not convinced, consider the following motion graphics benefits for your business.
- Increase brand recognition
People retain 95 percent of what they watch in video form as opposed to only 10 percent of what they read as text. If you provide your audience with eye-catching imagery, they are more likely to remember your brand.
Don’t underestimate the power of visual memory. People who’ve watched your video are likely to recognize your brand’s products or services when they come across them. They are also more likely to think of your brand when they need these products or services.
- Provide real-time feedback
Posting videos online gives you the opportunity to get real-time feedback from your target audience. Videos get more comments than any other type of content. These comments are a great way to get your customers’ opinions about the services or products you offer, as well as about your brand in general. Analysis of these comments can help your brand determine the best approach to take on when offering new products or services to the market or updating current offerings.
This type of content is also an effective way to stay in touch with your target audience. This gives your brand a human face.
- Increased social engagement
If you want to reach the modern consumer, you can’t go wrong with social media. The use of social media has accelerated in the past few years, with users reaching 3.48 billion in 2019.
There’s no better way to reach your target audience than through video. Facebook reports that over 75 million users visit its video platform daily. In addition to this, videos that are shared on social media get 1200 percent more shares than any other type of content.
You are sure to make an impact through social media videos. However, to ensure that it is the right kind of impact, you should invest in professional motion graphics Toronto services. These services will provide your audience with high-quality and engaging content.
- Increased conversion and SEO
SEO and conversion rates are a top priority for businesses looking to establish a digital footprint. Businesses strive to get higher positions in relevant search results pages to drive more traffic to their websites.
With the help of a motion graphics company, you can create engaging and relevant content which will boost your SEO. These professionals can optimize your video in various ways including adding relevant keywords to titles and descriptions.
Adding engaging video content to your landing pages will also serve to boost conversions. Visitors to your website are more likely to hang around and act after watching a video.
- Engage mobile users
More people than ever are using their mobile devices to access information on the internet. Video is the easiest type of content to consume on mobile. 75 percent of internet videos are played over mobile devices. Creating engaging video content will help you engage mobile users and therefore, expand your market reach.
- Explain complex concepts
Your imagination is your only limit when it comes to motion graphics. You don’t have to worry about the constraints of text, still images, casts or even the laws of physics. Motion graphics allow you to express a concept in the best way you can through visually engaging graphics, icons and animations. The possibilities are practically limitless because this media allows you to stretch the boundaries of imagination to create engaging content and express your views in a way that your audience can relate to.
Conclusion
If you’re looking for a way to stand out for the right reasons in a world flooded with content, you should consider motion graphics. Motion graphics will allow you to provide your audience with eye catching content that will make them stop to take notice of your brand. You can evoke strong emotions in your audience and therefore, create that emotional bond. You can establish your brand as one that they can trust.
Hiring a professional motion graphics Mississauga service will help you leverage the many motion graphics benefits by providing your audience with high-quality and engaging content. A professional service will provide you with the skills, experience and equipment you need to create content that will help you establish a far-reaching and lasting positive brand identity.
If you’re looking to hire a professional service to help you leverage the power of motion graphics for your business, get in touch with us today. Gain access to experience and top-level skills at an affordable price.
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