Sales driven marketing is now a thing of the past. Bombarding consumers with sales messages today will only serve to turn them off your brand. Society has transformed alongside advancements in digital and information technology. Easier access to information means that the modern consumer is well informed and continues to seek more information.
With so many options available and easily accessible to consumers today, businesses have to find even more innovative ways to reach their target customers. To be successful at marketing, brands need to work to foster trust in their target audiences and build a relationship with them. Animated explainer videos are emerging as a powerful tool for doing just that. Here’s why.
- Explainer videos will get you close to your target audience
Developing a deep connection with your target audience begins by getting your brand up close and personal to them. Your audience needs to be able to relate to your brand on a personal level.
A professional 2D or 3D animation Toronto studio can create environments and animated characters that are a representation of your customers. They can set them up in scenarios that are similar to what the target audience is going through. This will help to evoke empathy from the viewers. They will be able to identify with the characters and their situation and therefore better understand how the solution you offer will help to solve their problem.
- You can use your brand’s colors to influence your audience’s decisions
Color has a bigger impact on our purchasing decisions than we realize. Research has shown that the first impression that consumers have of a product is 90% based on color. Therefore, our personal perceptions of color have a great impact on the purchasing decisions we make.
Color is therefore crucial for influencing how your audience perceives your brand. It is also a powerful tool for ensuring brand recognition.
You can leverage the power of color in a product video. 3D and 2D animations studios Toronto businesses trust present audiences with images that are attractive and engaging. Often viewers store the information and recall it later. Displaying the colors of your brand prominently in a product animation will help to create awareness of your brand. Motion graphic elements and icons can also be used in your branded content. Potential customers will remember your brand more easily and are likely to choose it when they are in need of your services or products.
- You will increase your online visibility
Videos are an effective way to increase your visibility online. They are especially powerful at increasing your SEO ranking. Search engines such as Google are more likely to rank a web page with a video higher than one without.
It’s not difficult to see why Google loves video. YouTube is only second to Google in popularity. The platform is growing rapidly with 1 billion hours of video being uploaded to it daily, and people spending more time watching its content. In fact, 6 out of 10 people say they prefer to watch online videos rather than TV. With the help of an animation studio Torontobusinesses trust to provide quality content, you can take advantage of platforms such as YouTube to increase your brand’s visibility and engagement with your audience.
Videos are also one of the most shared types of content online. People are more likely to share a product animation with their networks if they think it provides information that people they know may find beneficial.
- You can get your message across in a clear and concise way
Professional animation companies Torontobusinesses trust are able to take any message and present it in a clear and summarized form. Product visualization ensures that you can demonstrate complex concepts in a way that your target audience can understand. A product video will present what would have taken pages of text to explain in a few seconds.
Product and process videos also give you the opportunity to be creative. An animated explainer video Toronto studio can tell the story of your brand, product or service in a way that is engaging. This will ensure your brand remains in the memory of your audience for a long time.
- You can build trust
Drawing the attention of your target audience is only half the battle. You need to earn their trust and convince them to purchase your products or services. A well planned brand video can help you nudge potential customers over to your side and turn them into paying customers.
An explainer video Torontostudio can help you create a product animation that gives your target audience the full picture. A process animation can show why your brand offers the best products or services. A product video can help consumers see why your products are the right fit for them.
You can use product 3D animation to show your audience that you understand their problems and offer solutions that are truly beneficial, thus boost conversion rates.
Animated explainer videos can help you build a positive brand image and establish long-term relationships with your target audience. VCM Interactive is an experienced animated commercial Toronto production company. We’ll create content that will make your brand stand out from the crowd and establish yourself as a leader in your market. Get in touch with us to learn more.