A CISCO report predicts that 80% of online consumer traffic will be the result of online videos. Many businesses are responding to the increasing demand for video by providing their audiences with high quality content. In fact, 86% of marketers prefer to use online videos for marketing brands. Over 81% of these brands upload the videos to their own websites.
Despite the positive stats, many businesses aren’t able to meet their marketing goals. This is where 2D and 3D animation Toronto services come in handy. With these services, businesses can leverage the benefits of animated videos and take their marketing strategies to a whole new level.
Animated videos are emerging as a powerful marketing tool. Not only can they help you deliver the right message, but they can also help your business progress in ways that other types of content can’t.
There are many ways that businesses can leverage the power of animated videos to improve their positions.
- Whiteboard animations
These are simply animations that are drawn on a whiteboard (or a surface that looks like a whiteboard). Many 2D animations studios Toronto businesses trust make use of stop-motion animation to bring the hand drawn illustrations to life. These simple animations are effective for:
- Explaining difficult concepts
- Creating a sense of suspense
- Drawing the audience into the story through simple images
- Grabbing the attention of audiences through the simple, fresh, eye-catching and engaging illustrations.
- Animated explainer videos
Whether you choose to go with a 2D or 3D animation Company Toronto businesses trust, animated explainer videos are a great way to establish your brand as an authority in the industry and to visually explain your product and/or services. Explainer videos give you the opportunity to show your target audience how your product can help to solve their problem.
Animation takes explainer videos a step further by providing you with greater flexibility. You can bring abstract concepts to life. You can therefore present concepts that would otherwise be difficult to explain in a way that the audience can understand.
Using an animated explainer video also gives you the advantage of establishing an emotional connection with your audience. People love animated videos. They remind them of their childhood and a fun visual medium that’s easily understood. There’s a good chance that your brand will remain imprinted in the memory of the viewer and therefore be one of the first they think about when seeking a product to solve their problem.
- Video infographics
If you’ve been using infographics for your business, you’ve probably experienced a lot of success with these graphics. They are effective for presenting figures, statistical data, facts and other information that would be difficult to interpret as text alone. Infographics help viewers to grasp the information presented faster.
Video infographics take this a step further. They can be used as part of social media campaigns but also in presentations instead of a boring PowerPoint presentations. These videos help the audience grasp the information presented even faster and in a more engaging manner.
- Story telling
Anyone that has been in the digital marketing game for a while will have heard it over and over again, ‘tell a story.’ Consumers today love stories and abhor direct sales. If you want to increase conversion rates and close sales, you’ll have to change your strategy from direct selling to telling effective stories in a visual scape.
Stories are not only captivating but also help to evoke emotions in the audience and therefore establish a connection with them. Animations give you the freedom to tell your story in a creative way. Motion graphics create a greater impact than live action content.
- Tutorials
Animations are an effective way to demonstrate processes or show the inner workings of a product. They can be used to present phenomenon that cannot be presented in a live action production. They help the audience gain a deeper understanding of the material presented.
Animated videos make it possible to use a combination of text and graphics. You can therefore highlight important points and ensure that your message gets across.
- Landing pages
Including videos on your landing pages will help to increase conversions. Animated video are great for SEO. Because they are affordable to create, you can have the 2D or 3D animation Mississauga company create multiple videos for different landing pages.
These videos need to be informative and also be visually engaging.
The takeaway
Animated videos are emerging as a powerful marketing tool with great return on your investment. If you want to leverage the power of animations, it’s important to have the right animation team behind you. Get in touch with us today and we’ll help you achieve your goals with high quality animated productions.
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