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When creating a video most people want to know what’s the best length for a corporate video production Toronto. This is a difficult question and it doesn’t have a simple straight answer. Length is very important when you are planning and creating your corporate video production. The ideal duration tends to vary significantly depending on the goal you are creating it for and the platform the video will play on. However, viewers will often pay attention to your content for a very limited time especially on digital platforms and social media. With this in mind, we want to present a few thoughts about the length; a video should have for it to be successful.

The ideal length for a corporate video production Toronto

Corporate Video Production Toronto

There isn’t any rule written in stone about the appropriate duration of a web video. If you ask someone in Toronto and they give you an answer without first asking about the context of your project, they will probably be misleading you. But even though we are not proposing an exact amount of time, there are some important considerations for you to keep in mind.

The first thing to do is to start thinking about the context of your production; hence you should ask yourself questions such as what is the ultimate purpose of your video? Who is your target audience? What relationship do you already have with them? What outcome are you expecting? After carefully defining that, you will a have a better idea of what information you want to present and how. Then you have to consider facts such as attention spans and types of content.

The public is seeing more advertising than never before, so their attention spans have become shorter and expectations for good content are bigger. You only have ten seconds to capture and engage your audience before you lose them for good. Attention drops off quickly and after the first 30 seconds, you will have probably lost 1/3 of your viewers, half after 60 seconds and as much as 2/3 after two minutes.

While it might seem that the shorter the better, longer contents aren’t necessarily unsuccessful. If you target a new audience, duration is crucial for delivering your message effectively, but when you address your current customers, longer content can be useful, since they already have a relationship with your brand, and they are likelier to watch a longer piece. Some viewers enjoy longer contents because they aren’t just about selling, but rather they provide valuable information associated with your business. This helps to establish a relationship of trust.

Not too long, but not so short

At last, deciding the length of your corporate production is less about time and more about the objectives. You will have to come up with a corporate video production Toronto that is short enough for you to keep your audience focused on it from start to end and it has to be long enough for the information and your call to action to be delivered clearly. Your content can’t be too long or too short, and the most determinant factor will always be the type of ad you are presenting.

Here are some average durations for different types of productions:

  • Corporate overview: 1 to 2 minutes.
  • Promotional ads: 15 to 60 seconds.
  • Product or service promotions:  60 to 90 seconds.
  • Product or service demos: 1 1/2 to 3 minutes.
  • Customer testimonials:  1 to 2 minutes.
  • Product reviews: 1 to 3 minutes.
  • Recruiting videos:  1 to 3 minutes.
  • Case studies: 2 to 4 minutes.
  • Training: 2 to 30 minutes.
  • Events: 2 to 60 minutes.

As a final recommendation, present the most important information up front so that you can attract your audience quickly and commit them to watching your entire video. Try to mention your business name, brand, and product within the first 15 seconds. That way, even if you lose some of the viewers along the way, at least they have already heard your name.

Always hire a professional company that will listen to your requirements and will guide you with the best of their knowledge to make your project become a great success. Contact VCM Interactive today or go to