Many businesses today rely on video for marketing their products and services. Video is a highly effective way to engage audiences and ensure your brand is memorable. It is also the most popular type of content among consumers.
What makes video marketing so popular?
There is no arguing about the popularity of video in today’s digital landscape. There are billions of hours’ worth of video on YouTube alone and over 400 hours of video uploaded to the site every minute of every day.
Aside from driving large volumes of traffic, there are many other benefits of video marketing that brands can take advantage of. These include:
- Engaging customers in a unique way
Motion graphics give brands an opportunity to engage their target audiences in a more creative way. These productions allow you to tell a story and bring your brand to life. You can establish an emotional connection with your audience, which they are more likely to remember when they need your products or services.
- Show your customers how you can help
Instead of using long text and various still photos, you can use a short video to show your target audience exactly how your product or service can help them. Your audience can see the product or service in action for themselves, making it easier to make a decision.
You can also use this tool to explain a concept that would otherwise have been difficult for the audience to understand in text.
How you can use video to sell products or services
Videos can be used in different ways when selling products or services. Commercial video production can be used to:
- Help potential customers better understand how to use products or services
- Describe the functionality and features of a product. This helps audiences understand how the product or service can be used to solve their problem or why they should choose this brand over the competition.
- Share reviews from happy customers and therefore build trust in potential customers
- Show the products or services in action
There are various types of videos that businesses can use to achieve the objectives above and increase sales. These include:
- Short marketing videos
It’s a widely known fact that most consumers today prefer shorter video ads no matter what type of device they are viewing them from. Concise and authentic video ads will, therefore, be more effective when seeking to grow brand awareness and build trust.
Hiring a professional video marketing Toronto service can help you create a short compelling ad. You can use these ads to address common questions that consumers have posed to you, announce the release of a new product or service, announce an upcoming event or simply talk about what’s unique about your brand.
Be sure to put your best foot forward. Take time in the planning of these ads to ensure that your message is clear and your audience understands what action you want them to take after watching the video.
Want to build trust in potential customers? You can begin by establishing yourself as an authority in your industry. How-to videos or tutorials are a great way to do this. These productions can help you show new customers how to use your products. They can also help to show potential customers how your products or services can help solve their problems.
To create effective tutorials, put yourself in the shoes of the customer. Answer their questions by sharing content that addresses the common issues they face. Show how your product can solve these issues.
- Product reviews
Most consumers trust product reviews and make purchasing decisions based on videos they have watched online. Testimonials and product reviews by previous customers are therefore a vital tool for building trust in potential customers.
Ensure that reviews are authentic by encouraging previous customers to give testimonials. When potential consumers see the smiling faces, they will be more inclined to make a purchase too.
- Animated productions
These types of productions give you greater control over the type of image your brand projects. The characters, background and other elements in the video can be designed to project the specific image you want for your brand.
Animations are very effective for engaging audiences. People of all ages are attracted to motion graphics. They are fun and colorful. They catch people’s attention much easier than live-action productions.
They also make it easy to explain complex concepts. They are not limited by the laws of nature. You can bring a concept to life and make it easier for your target audience to grasp.
Hire an Expert Video Marketing Toronto Company
While corporate video production is popular, it is only as effective as the quality of your video. It’s therefore important to hire a video marketing Mississauga company that can help you provide your audience with quality. We are that company. We’re committed to providing our customers with value. Contact us today to learn more.