Video marketing is growing rapidly and isn’t going to slow down any time soon. The average business today publishes 18 videos in a month. With consumers demanding more video content, businesses are likely to produce even more content to meet this need.
The challenge for businesses is not whether or not they should invest in a professional video production company, but which service to choose. A simple search online for ‘videographer Mississauga’ or ‘videographer Toronto’ will bring up hundreds of thousands of results. Every business listed promises great results. However, not all production companies can deliver on this promise. How can a business identify the right studio to partner with?
Finding the right corporate video production Toronto and Mississauga service is easier when you know what to look for. The following checklist will help you narrow down your choices and identify the right company for you.
- Determine your budget
Video production isn’t cheap. However, it is a great investment, especially when done right. With the right videographer Toronto service, you can get great returns on your investment. However, this doesn’t mean that you should break the bank and cripple your business just to invest in video.
It’s important to have a budget in mind for the production. This will help to guide you in choosing a production company as well as in making production decisions.
- Ask for recommendations
One of the best ways of finding a reliable corporate video production Mississauga or Toronto service is through referrals. Do you know someone that has had a video produced for their company? Was it a great production? Ask them whom they worked with to produce the content. What was their experience like? Would they recommend the company?
- Check reviews
If you don’t know anyone that has had experience with a video production company, you can search online for reviews on production companies in the area. Search review sites for listings on the best companies in Mississauga and Toronto. Check reviews on social media and other independent websites from clients that have used these services. Are there particular service providers that are recommended more often than others? Are there serious complaints against service providers that you would be better off avoiding?
- Check out portfolios
Most people have an idea of the type of video they’d like to have produced. You may already know the kind of look and content you want to be associated with your brand. You may also have a clear idea of the audience you are targeting. This information can help you determine the best partner to work with.
A professional videographer Mississauga service will have a portfolio posted on their website. A quick look through of the portfolio will give you an idea of what they can do. It gives you a sense of their style and quality of their productions. Choose companies whose style closely matches what you want for your brand.
- Additional services offered
While your primary interest may be video production, there are various other services that a video production company can provide that will be beneficial for your company. These may include assistance with your video marketing strategy. These services can help you get the most out of your videos.
Search through the company’s portfolio and make a note of the services offered. Choose a company that can provide you with a great package. This is applicable even if you don’t need the services at the moment. It is a good idea to choose a partner with whom your brand can grow in the future.
- Compare quotations
It is a good idea to get quotations from different corporate video production Mississauga and Toronto services. While this may seem time consuming, the bidding process allows you to check pricing and determine which service provider offers the best value for money.
Go through the pricing structure to see what they are charging for. Determine whether their prices are fair compared to the market price. You don’t want to choose a company whose rates are unbelievably low. They’re probably cutting corners to achieve this low rate. You also don’t want to choose a company whose rates are too high. Look for the company that is experienced and offers the best value.
- Are they enthusiastic about the project?
Once you have narrowed down your choices to at least three services, it’s time to start talking to them about the project and get their feedback. This will give you a feel of the company and how interested they are in the project. It’s best to go with a company that is enthusiastic about the project. Their level of excitement and commitment to the project will be reflected in the end results. If you want great results, you’ll need to hire a team with a genuine interest in the project.
Your choice of a videographer Toronto or Mississauga service for your project will be one of the most important decisions you make. Take the time to choose an experienced and reliable production team for the best results. Get in touch with us if you want to take your brand to the next level.