There’s no denying the power of video for digital marketing. Over 51% of marketers from around the world hail it as the marketing tool with the highest ROI. Many companies that have invested in video production Toronto service are experiencing the many benefits of having a video marketing strategy.
However, simply investing in corporate video production Toronto services doesn’t guarantee success. You’ll need to ensure that your content has the right messaging, video quality and is promoted in the most effective way possible. You will otherwise not be able to reach and engage your target audience.
Top tips for effective video marketing
- Optimize your content
Internet users today have lots of options when it comes to video content. More than 500 hours of video are uploaded to YouTube alone every minute. Many people don’t have the time or patience when searching for information online. They want to get videos that offer value as quickly as possible.
It’s therefore important to capture the attention of your target audience at first glance and persuade them to click and watch the video. This requires optimization of the video. Even the thumbnail image you put for your video can have a great impact on whether it is viewed or not.
Work with a corporate video production Toronto company to optimize your content for the social platforms your videos will be posted on. Keep in mind that many people access social platforms from mobile devices and will therefore view your video on these devices. Your content should therefore be optimized for mobile users. Experiment with different viewing formats including vertical vides or landscape formats. Also experiment with shorter, 15 to 30-second videos on social media.
It’s also important to remember that social videos are often viewed on mute to begin with. You should therefore provide engaging images that will convince the viewer to continue watching and even turn up the volume.
- Craft an engaging thumbnail
Due to short attention spans first impressions are important in online marketing especially where videos are concerned. Users view thumbnails and decide whether they will watch the video or not based on the images they see. It’s therefore important to ensure that the thumbnail is eye catching.
Ensure that you use a frame that will give your video the type of visual impact that will attract viewers. Think of your thumbnail as a way to tease viewers and make them want more. A professional videographer Toronto businesses trust can help you create thumbnails and previews that are engaging.
- Include a share button to your video player
Posting video content on social medial is a powerful way to reach audiences. However, if you want to increase your reach, you should ensure that it is easily shareable. One way of doing this is by including a share button in the video itself. This makes it easier for people to share content with their networks without leaving the player.
Uploading content natively is also another way to make it easy for audiences to share content. This means actually logging into your social media account and sharing the video on the platform. Different social platforms have different protocols for their videos. Embedding the video on the platform will make it possible for users to share the content. Don’t forget to encourage your audience to share the video.
- Integrate your content with other marketing tools
Video content is highly effective on its own. However, you can make it even more effective by pairing it with other marketing tools. For example, include videos in your email marketing campaign for greater engagement with your clients and subscribers. The simple act of adding the word video to the subject line of your emails will boost email opening rates by 19%. It will also increase click-through rates by up to 65%.
Incorporating videos in other marketing tools such as emails is easy, especially if you’re working with a video production Toronto company.
- Invest in promoting videos on social media
Take your video marketing strategy on social media a step further by investing in actively promoting the video on different platforms. Paid promotions on social platforms ensure that your video appears to user groups based on the criteria you set.
These promotions are not only affordable but also provide a great ROI, especially when you pay attention to the campaign and audience settings.
- Share your content on online communities
Online communities on LinkedIn, Reddit, Twitter Chat and other platforms are gold mines for potential clients. It’s important for businesses to be actively engaging other influencers and potential clients within these communities. Posting relevant content is a great way to start conversations and draw attention to your brand.
Share content in these communities and remember to answer any questions that may arise from members of the community. This is an excellent way to engage your audience and build trust. Be sure to follow the guidelines of the community you intend to post content in. You don’t want to be blacklisted or labelled as a spammer.
If you’re ready to delve into video marketing, get in touch with us. We’re a video production company Toronto businesses trust to provide quality. You can trust us to get you great results with video production.