The first step to growing your customer base and increasing sales is increasing brand awareness. While there are many tools that you can use, video is by far the best tool for increasing brand awareness and sales. Video content has become one of the most powerful marketing tools and will continue to grow in the years to come.
Brand awareness is critical for a brand’s success. It is a reflection of how familiar consumers are with your brand. It’s much more than people being able to identify your company’s logo. It means that your target audience knows what your brand represents and the value it offers.
Video is one of the most powerful tools to build brand awareness today.
- About half of internet users search for videos related to products or services they are interested in before they visit a store.
- Websites that have included videos on their landing pages are 53 times more likely to be featured on the front page of a relevant Google search.
- Videos are known to attract 300 % more traffic to websites as well as nurture more leads.
- You can boost your conversion rates by up to 80% by only including a video on your landing page.
How to increase brand awareness with video marketing
Raising brand awareness can be a challenge, especially with so much competition in the market. However, with the help of a video production company Toronto businesses trust, you can achieve your goals and take your marketing efforts to a whole new level.
The following are steps you can take to increase brand awareness.
- Know your audience
Who is your audience? Who do you want your message to reach? This information is critical. It will help to guide every other aspect of video production and marketing.
You need to know who you’re target audience is, i.e., the demographic and gender you’re targeting. What your target’s interests? What do they value? What kind of language do they speak? Where do they spend most of their time while online? What kind of videos do they like to watch?
Your primary goal in hiring a videographer Toronto businesses trust is to create content that will help you connect with your audience. It means addressing their needs and wants. You can only do this if you understand their tendencies and preferences. With this information, you can provide your audience with value and keep them coming back for more.
- Have a content strategy
When you have a better understanding of your audience, you can develop an effective strategy to reach them.
The first step is to determine your story. How do you want to present your brand to your audience? What’s unique about your brand’s story? What are your values? These aspects should remain at the forefront of your campaign. They will help you create content that connects with your audience on a personal level by evoking emotions.
The second step is to choose channels that your audience uses most. These may include blog posts, site pages, and social media. You’ll need to create a schedule for publishing content on different channels. Having a consistent publishing schedule will help your brand remain at the forefront of your audience’s view.
- Include videos in email newsletters
Videos in email newsletters have become a highly effective way to increase brand awareness as well as remain at the forefront of the minds of your customers.
Corporate video production for email newsletters shouldn’t be just about marketing new products or services. Focus on providing value to your subscribers. It may include offering tips that will help them accomplish their goals, updating them on the latest developments in your industry, or even giving them free guides on topics related to your industry.
- Invest in promoting your content on social media
Using social media to boost your content will ensure you truly experience the many video production benefits. A good majority of internet users spend a large chunk of their time online on social media. Facebook, alone, reports having more than 75 million people visiting the platform daily. Visitors on this platform spend an average of 20 minutes per day catching up with the latest happenings in their networks.
Make it easy for viewers to share the content you upload on social media. Engaging content promoted on platforms such as Twitter and Facebook can quickly go viral.
Video marketing is effective when appropriately used. Get in touch with us today. At VCM Interactive we believe video is an asset to any company when it’s done properly. We’re an experienced corporate video production company that will ensure you experience the best of the many video production benefits.