If you’re looking to increase your reach, there’s no better way to do it than with an engaging social media video. Forecasts indicate that global revenue from social media platforms in 2019 will be well over 39 billion. Many businesses are already taking advantage of this and so should you.
The Rising Popularity of Video in Social Media and Your Business
There’s been a surge in video content on social media platforms, and it’s easy to see why. Subscribers are demanding more of this type of content.
- 65% of internet users turn to YouTube in search of videos when looking for a solution to a problem.
- 62% of consumers say they are more interested in products or services after watching branded videos in a Facebook Story.
- Facebook reports having over 75 million visitors to its video platform daily.
- Videos on social platforms get 1200% more shares than images and text.
It doesn’t matter the size of your business, or what industry or niche you are in. If you haven’t invested in social media video marketing, you’re missing out on a great opportunity to grow your business.
How to make an impact with social media video marketing
The future of social media video marketing is bright. However, this doesn’t mean that just any video will do. You’ll need to provide your audience with an engaging social media video to truly make an impact with your video marketing strategy. The following video marketing tips are a great place to start.
- Plan, plan, plan
It’s not unusual to want to jump right into the production of the video. However, if you want to get the most out of your video marketing strategy, it’s important to spend a lot of time in planning.
This stage should involve carefully screening video production Toronto services and strategizing with the company you have selected for the development of effective content.
A video production company Toronto that companies trust for effective production services will guide you through the planning stage. They will provide services such as researching your target audience and compiling ideas that would be engaging. They will guide you in planning the content as well as distributing the budget for the production.
- Tell a story
Gone are the days when straight-up selling made for effective video marketing. A sales video will only serve to further isolate you from your target audience.
If you want to reach the modern consumer on social media, you will need to invoke their emotions in a powerful way. One of the best ways to do this is by telling a story. Stories are effective at creating that emotional connection by awakening deep emotions in viewers.
When you are able to establish an emotional bond with your audience, everything else will come naturally. You will most likely be their first choice when they need the services or products you offer.
- Wow them right from the start
Studies show that the attention span of consumers today is little over 8 seconds. This is a second shorter than that of a goldfish. You, therefore, have a few seconds in which to capture the attention of your target audience.
The first few seconds of your video are therefore crucial to its success. Your video’s intro should be particularly captivating. It should entice the viewer to want to see more.
- Quality matters
Many businesses fall for the quantity over a quality lie. However, in a digital world packed with content, you only get one chance to shift the landscape. This can be done with a high-quality video.
Investing in professional video marketing Mississauga services may seem costly but will be worth it in the long run. Videos offer businesses great returns on their investment. Professionally produced videos are eye-catching and more likely to capture your audience’s attention.
- Keep it short
Attention spans are getting shorter every day. This coupled with the fact that modern consumers are used to instant gratification means that no one will be willing to spend 20 minutes watching your social media video no matter how engaging it is.
It’s not only important to capture your audience’s attention in the first few seconds, but also to keep them watching long enough to share your message. You would have to keep your video short by getting straight to the point. Cut out anything that doesn’t add value. Keep it short, simple and clear.
- Add subtitles
Subtitles aren’t beneficial only for translating a video or for assisting those with hearing impairments. Videos on many social media platforms such as Facebook are often first played on mute. Many people watch these videos without turning the volume up.
Subtitles will allow you to get your message across even when there is no sound.
Video content can help you make a big impact on social media and other online platforms. You can increase your engagement by learning to do it right. Hopefully, the video marketing tips shared above will help you improve your video marketing strategy.
You can increase your chances of success with video marketing by investing in our corporate video production services. Let us put our years of experience, and infinite creativity to use for your business. Contact us today to learn more!