Benefits of Animated Explainer Video for Your Business

Consumers today rely heavily on the internet for information. More than 80% of consumers research businesses, products, or services online before they make a purchasing decision.

While the digital landscape offers many opportunities for businesses that want to reach potential customers, it also provides various challenges. Top on the list of problems is the sheer number of companies competing for the same audience.

If you’re looking for a useful tool to help your brand rise above the noise and reach your target audience, you should consider investing in the services of a 2D or 3D animation Toronto studio. They can help you create an animated explainer video to boost your marketing efforts.

There are many benefits to investing in this type of content.

1. Get your message across in seconds

There’s a good reason why it is known as an explainer video. It is a handy way of getting your message across to your viewer in seconds.

If you know anything about digital marketing, you probably know that attention spans of internet users are getting shorter. The average attention span of an internet user is eight seconds. You, therefore, only have a few seconds to grab their attention when they visit your website. You also have to get your message across quick enough to ensure that it makes an impact.

Animated content is not only attractive but also engaging. It will capture your audience’s attention and keep it focused long enough to get the message across.

2. Increased reach

Explainer videos will allow you to increase your brand’s reach. People like to share content that they find interesting with their networks. 91% of consumers of video content on mobile devices share the videos they view with others.

If you provide engaging content, your customers will share the content with their networks. Your outreach will, therefore, be enhanced. You will have more views and connections as a result of the sharing of your content. In turn, it will increase your visibility and ranking on search engine results pages.

3. Increased conversion rates

If you’re looking for a way to boost your conversion rates, you should get in touch with a video production company as soon as possible. A 2D or 3D animation company can help you increase conversion rates by increasing engagement with your audience.

73% of people admit that they are more likely to purchase a product or service after watching a video providing more information about how it will help them. Animated videos combine engaging narratives, bright and colorful graphics and cute characters for optimum results.

4. Opportunity for powerful branding

Working with 3D or 2D animations studios Toronto businesses trust allows you to have a fully customized production. You can, therefore, show your audience what makes your brand unique and stand out from the crowd.

It doesn’t have to go through blatant advertising. You can use a color palette that is useful in identifying your brand. You may also opt for creating characters that are instantly identifiable or using a personalized script.  

This type of content offers various opportunities for brands to work towards being imprinted in the brains of their target audience.

5. Get better returns on your investment

When it comes down to it, businesses want to know that their investments are worthwhile. They want to get good proceeds for investing in any form of advertising.

Hiring a 2D or 3D animation company for your production isn’t expensive. Even companies on a tight budget can afford this type of production. It’s therefore easy to get a good return on this tool. The fact that this is one of the most powerful marketing tools available today will make your profit margins even more substantial than you would have with other types of media.

6. Better ranking on Google

If you’re struggling to get your brand to those lucrative top spots on the first page of relevant searches on Google, be sure to contact a video production company to produce explainer videos. They are a great way to get you a better ranking on Google.

Google now includes video results near the top of search results pages. You are, therefore, more likely to be ranked higher with a video than by only adding text on your website.

Animated videos are one of the most effective ways to engage audiences and market your brand’s goods and services. They will help you maximize your reach and increase engagement with viewers for increased ROI. VCM Interactive offers affordable video solutions to companies of all types and sizes. Get in touch with us today to take advantage of the many benefits this type of content can have on your brand.