Using video for business is no longer an option. It’s become one of those things that every business needs to invest in to stay relevant, increase brand awareness and to grow their business. Corporate video production is now something that no brand can overlook.
If you’re still on the fence about investing in a corporate video, you should consider the following corporate video advantages.
- People love to watch videos
People can’t get enough of videos! The internet and advancements in communication technology have both made it possible to access high quality content at anytime from anywhere. People continue to consume this content in large volumes. The growth of YouTube traffic in the past few years is evidence of this.
- They’re a great way to get better search engine ranking
Corporate videos will do wonders for your SEO. Major search engines such as Google have increased their focus on improving user experience by providing valuable and relevant search results. Videos are considered very valuable content. You only have to check out Google’s search results pages to see how videos are included near the top. Webpages that have videos embedded in them are also 50 times more likely to be ranked amongst the top of Google’s search results pages.
- It’s an effective way to engage your audience
Corporate video production is a great way to get your audience’s attention. You can illustrate how your product or service will help them. You can evoke emotions and therefore establish a connection with them.
- They’ll help you increase your reach on social networks
People love to share videos they find interesting with their social networks. About 76% of social network users are willing to share a corporate video with their networks if they find it entertaining. Therefore, if you can create an engaging video, there’s a good chance that the people that watch it will share it. This will increase your reach on social media networks.
- Mobile users love videos
People love to use their mobile devices to carry out various tasks while on the go. Some can’t exist without their mobile devices at hand. Every free moment in their lives is filled with activities on their mobile devices. The average adult spends 30 minutes viewing videos online on their phones.
Wouldn’t it be great if you could reach these people while they used their mobile devices? Corporate video production is the most effective way to do this. An entertaining video will ensure that you reach this large population of mobile phone users.
- They can be recycled
One of the greatest corporate video benefits is that they can be used over and over again. This ensures that you get the most out of your investment.
Your video can work in various marketing strategies. You can create GIFs out of interesting scenes in the video or a short how-to to upload to social media and draw in viewers. You can even create shots that can be used for promotional purposes or reshuffle the video to give it a fresh feel.
- They’re an effective way to illustrate your message
64% of consumers admit to watching videos about products or services before they make a purchase. This means that if your corporate video isn’t out there, you’re missing out on a great opportunity to win over customers. These videos are a great way to show potential consumers how your product or service will help to solve their problem.
- They offer high ROI
If you’re looking for a marketing tool with high return on investment (ROI), then video is your answer. Many businesses have reported high ROI after investing in video as part of their marketing strategy.
- You can use them to boost your email marketing campaign
Email campaigns that simply include the word ‘video’ in their subject lines have seen an increase in opening rate from 7 to 13 percent.
Videos go beyond just getting your audience to open your emails. They will also cause the click-through rates to rise. While you can’t embed a video into an email, you can include thumbnails as well as a link to improve the click-through rate.
- They’ll give you more insight about your audience
Videos aren’t just great for showing your audience what you have to offer but also for taking a closer look at your audience. You can use your content as a window that lets you see who your target audience is. You can gather data about your audience such as their age, gender and geographical location to determine which groups reacted to your content.
The data gathered can be used to fine tune your marketing campaign and help you make it more effective.
Hopefully, you’re now convinced about the benefits of investing in corporate video production. It doesn’t matter whether you’re an already established brand or a start-up; corporate video will be worth every penny you spend on it.
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