More businesses are learning the importance of video marketing and are investing heavily in it. Many businesses invest in video production Toronto services to increase brand awareness and drive up sales. About 76% of companies that apply video marketing see increased traffic after sharing their content. Companies that use videos as part of their content marketing strategy experience an average 66% increase in website conversion rates.
While the figures may be encouraging, there are many companies that invest in video production Mississauga and never experience the full benefits. They don’t experience good returns on their investment and figure that videos may not be that effective after all.
If this sounds like you, it may be that you’re making some video production mistakes that are hindering your success. Check out the list below to see if you’re making any of these most common mistakes and learn how to avoid them right now.
- You don’t have a clear target audience
This may seem obvious to some, but many businesses overlook this step when first getting into video production. It doesn’t matter how great your cinematography is or how creative the video is, generalized videos often miss the mark.
Identifying your target audience will help you create content that they will appreciate. You can target the content, message, tone and style to attract that group. These types of productions often get better results as they are more engaging to the group they are targeting.
Understanding your target audience will also help you determine which platforms would be best to use. Different demographics use different platforms. People also approach different platforms for different reasons. For example, a person may watch YouTube to learn and Facebook to keep up to date with their network.
- Not including a Call-to-Action
Even if you hire the best video production company and get a top-notch production as a result, it won’t be worth anything if it doesn’t include a clear call-to-action. Such a video only leaves the viewers confused as to what to do next. This type of suspense is only good for the movies not for digital marketing.
- Not hiring the right team
Hiring the right video production Toronto team will play a major role in the quality of the resulting production. The right team will guide you through every step of the production and help you create engaging content within your budget. They’ll help you fulfill your vision whether you’re seeking promotional content or a funny story.
- Not using the right production equipment
While HD cameras are easier to come by today, they still won’t provide you with the same production value that professional equipment will. Cutting corners and using cheap tools will only result in low production value. Consumers today demand high quality.
If you’ve hired a video production Mississauga company, be sure to carry out a quality control check. Find out if they have all the necessary equipment for the shoot and production or at least have access to it. They should also have the experience and expertise to provide quality.
- Longwinded messaging
This is often a product of not understanding your target audience. However, it could also be the result of companies trying to cram too much information into a single piece. It is best to keep your message concise. Keep it to one or at most two messages for every video production. Too many messages in a single piece will result in your audience checking out in the middle of the production. It will be boring, and you won’t get the results you were hoping for. Having a single message will enable you to provide a short video with a clear message.
- Openly selling
Today, people rarely want to watch a sales pitch. While you may be investing in video production Toronto services with the aim of promoting your business, you should try to stay clear of making a direct sales pitch. Try to tell a story instead. It could be about your company or product and the impact it can have on the viewer’s life. Your story should inspire action and not be geared to selling directly.
- Not having a strategy for distribution
How you plan to market and distribute the content will play a major role in the actual production. There’s no such thing as a one-size-fits-all video. While the production may be successful on YouTube, it may not be as successful on Instagram.
Planning for the distribution of the videos ought to be done even before the actual production begins. Consider issues such as styles and formats that work best on your platforms of choice. You should also consider the platforms that your target audience uses.
It’s important to create content that is engaging and relevant to your target audience. You can ensure high-quality content by engaging an experienced service provider. Get in touch with us if you’re looking for a video production company with the skills, equipment and experience you need to produce an engaging and effective video that supports your marketing, sales and communications initiatives.