5 Effective Ways to Use Personalized Video Production in Marketing Campaigns

We at VCM Interactive are experts in video production and creating effective videos used for marketing purposes. Our passionate team is skilled at getting our clients the attention they are looking for through highly creative and informative videos. We’ve managed to take our clients’ marketing campaigns to a whole new level with engaging visual content.

Video production for next level marketing

Studies have proven the effectiveness of using video content for marketing over and over again. 90% of customers in one study reported being influenced greatly by videos when making a purchasing decision. Another study showed that this type of content would claim over 80% of online traffic by 2019.

Over the years, our Toronto clients have seen their marketing key performance indicators (KPIs) improve as a result of incorporating personalized videos in their strategy. Engaging visual content goes a long way in boosting lead generation, conversion rates, click-through rates and much more.

Making video production work for you

With all those positive statistics flying around about the power of visual content for marketing, you may be wondering how you can make it work for you. The following are our best tips for incorporating personalized video productionin your marketing campaign for improved results.

1. Customize content

Have you created some written content such as a study or report for your marketing strategy? You can get more out of it by creating personalized video content, such as a short clip based on this content. One great strategy is to create the personalized content for emails that you use to promote the content or using the content on registration landing pages.

2. Promote events

Are you hosting an event? Whether it is a luncheon, conference or a product launch, you can get the word out more effectively using an engaging clip. The clip should show your audience the value of attending the event.

You can take it a step further and offer personalized content to recipients invited to an event. This type of content may include:

• A ticket that has the name of the recipient on it
• A call for the recipient to reserve their space at the event
• Your company’s logo
• A conference badge with the recipient’s photos or names

3. Announce the release of a new product, feature or service

Are you about to release a new product or offer a new service? Do you have something new to tell your audience? A clip is the best way to get the information out. Tell your customers about what’s new on your portfolio. Show them how great the new service or product is and how they can benefit from it.

4. Build a personal relationship

Keep your customers engaged with announcements and messages to celebrate special days or occasions such as their birthdays, mother’s day, a Holiday Greeting and much more. Include clips in emails that are reminders for special occasions and notes to show that you appreciate them. Include information on special offers or services they can take advantage of during their special day.

5. Get the cream of talent

Do you want to woo the best talent to your company? You can target top candidates by showcasing the benefits of working at your company in an engaging recruitment video. Send the clip to them to show them their potential new work space and what it would be like working in your company.

Personalized video content is a highly effective way of gaining and sustaining the attention of current and potential customers. With video production Toronto services from VCM, you can get your message across in a way that your prospects are sure to notice. Contact us at VCM for more information about how the power of video can work for your marketing, sales and communication initiatives.

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