So you’ve decided to invest in video production. Videos have become an essential part of the marketing arsenal of any business that wants to remain competitive and increase their brand awareness. Statistics show that this type of content is in high demand and is set to account for more than 80% of online consumer traffic in 2019.
With these figures, it’s not surprising that brands are scrambling for video production companies to help them provide their audiences with high quality content. However, not every company is the same. It’s important to hire a company that will not only provide you with a high quality production but also one that meets your specific needs and preferences.
If you want to ensure that you hire the right company, the following are some video production questions to ask before hiring them.
- How long have you been in the business?
This is a great way to understand the level of competence and experience the company offers. Remember that there is no right answer to this question. You’ll simply want to hear about their level of experience.
- What genre do you specialize in?
Many video production companies are specialists in producing certain genres. For example, the company you’re interested in could be specialists in creating explainer videos or documentaries. You should determine what you’re goal is with the video and therefore select a company that is adept in this genre.
- What industries have you worked in?
There are some companies that work with clients from specific industries. This choice may be influenced by financial gains or the education of experience of their team.
It is a good idea to hire a company with experience working with other companies in your industry and creating successful videos for them. They’ll have a head start in knowing how to approach your video and develop a strategy to beat the competition.
- What’s your style?
Every company has a unique style. This will show in the final product. If you’re looking for a funny video, then you should invest in a company that uses humor in their productions. At the end of the day, you need to hire a video production company that has good audio/visual storytelling.
- What is your creative process like?
Is the company open to ideas? How do they come up with ideas? This question will help you determine whether the company understands your needs and will provide you with a creative production.
- What do you think about my project?
How enthusiastic is the company about the project? Do they seem interested? It’s important to hire a team that is excited to work on your project. They are more likely to give it the attention it deserves.
- Can you provide an estimate for the project budget?
While it can be difficult to predict the exact cost of the project until all its details have been discussed, it is possible for a good company to provide you with a ballpark figure. This will help you determine what to expect from their budget if you hired them.
- How would you repurpose the video?
You can use a video over and over again. The company should be able to help you repurpose the video so that you can use it on different platforms and for different purposes.
- How should we approach video marketing?
A good company should be able to provide you with guidance on video marketing. They should be able to guide you on how you can improve the performance of your video and increase your reach and conversions.
- What is your average project timeline?
It’s important to understand the company’s approach and how long it will take to complete the project. This will help with planning. The company should be realistic with their timelines to ensure that deadlines are met.
- Do you foresee any potential problems that could cause delays?
This is a great way to gauge how the company handles problems when they arise.
- Who will handle my project?
Will they provide you with a project manager? It is important to have a single direct point of contact at the company. This ensures that you can hold someone accountable for your project and can follow up on any issues.
- How do you market yourselves?
Has the company done a good job in promoting their brand? You don’t want to work with a company that can’t market themselves.
- Have you done similar projects for other clients?
Ask to see other work projects they have done that are similar to your own. Do they have the look and feel you’re looking for?
- Why do you believe you’re the best company for the job?
The company should provide you with a proposal and point out the benefits of hiring them for the job.
- What would you need from me for successful project completion?
The company should work with you. The answer to this question will give you an idea of how involved you will be in the project.
- How do you determine that a project is a success or not?
The company should be able to provide metrics to determine the success of the project.
- What would you consider important in the client relationship?
This will give you an idea of the level of involvement the company expects from you as well as the level of feedback they will want.
- What is the company culture?
The production company will work closely with your in-house team. It’s important to hire a company with a similar company culture or a better partnership.
- What is the expected payment schedule?
Some companies expect clients to pay at least half of the total projected costs. Others will give a specific percentage of a fixed fee. You should ask about the payment structure before hiring the company.
Conclusion
Before you pay your deposit for the project, ensure that the production company is the right one for your project by presenting them with these video production questions for clients. They are worth every minute spent on them.
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