Videos are one of the most valuable tools for inbound marketing available today. This type of content is set to drive more than 75% of all internet traffic in the coming years. However, that doesn’t mean just any piece will do.
Even though videos are so popular, getting people to watch the entire length of your content can be challenging. This is especially true for longer videos. Viewers are more likely to stop watching before the end of the video. Shorter the better when it comes to video. Also, the use video editing services allow you to create shorter versions of a longer piece of content for social media, which gives the viewer the option to watch the full-length video. This makes the best use of your video content but it needs to be strategized with a video production company.
With so much content available online today, it can be difficult to get the kind of attention you need to really make an impact. Your videos will be judged based on production quality, presentation, value and style. This means you’ll have to provide high quality.
Top video production tips
The following are video production tips that will help ensure that you’re well-prepared for your shoot. Good preparation and organization ensure that the final product is professional.
- Do your research
Do your research to ensure that your content is not only creative but also original? Don’t copy ideas from other people. Find out what’s popular in the industry and what angles other brands haven’t explored.
- Have a plan
Avoid diving into video production without a proper plan. You’re final product will most likely be sloppy if you’re unorganized. Ensure that you have a script, storyboard and a list of shots that you want included.
- Select your subjects
The subjects in your production will affect how your audience perceives your brand. You should therefore set a high standard when making your selection. Your subjects should be able to deliver dialogue naturally and effectively. They should reflect the image that you’re trying to portray.
- Choose your set
Choose an interesting backdrop but ensure that it isn’t too busy. The right set or location will help to convey the message more effectively.
- Invest in great sound quality
Good sound quality is a hallmark of professional work. Invest in good quality microphones to ensure improved sound quality.
- Ensure enough lighting
Even the best video editing services can’t fix footage that is under or overexposed. You should set up your lighting to ensure the elimination of unwanted shadows. A three-point setup is one of the best ways to ensure that your subjects are best illuminated.
- Take steady shots
Steady shots give a professional look. To ensure this, use a tripod stand to keep the camera stable. Otherwise, you will have wobbly shots.
- Stay in focus
Set your camera to make sure that it is in focus and stays that way. Be mindful of white balancing in different lighting conditions to set the right color temperature.
- Be attentive to framing
Composition is key. Keep the rule of thirds in mind when framing. Your subject can be off center for a balanced and interesting result. Try to make good use of the side panels.
- Appeal to emotions
This is one of the most vital video editing tips. The piece should have a pace that will have a big emotional impact on the viewer. Edit the video to ensure that the flow tells a compelling story and evokes emotion.
- Use b-roll for continuity
Cuts can interfere with consistency in your content. You can cover up these cuts by using b-roll footage. You can get stock footage that will help you maintain consistency on various websites.
- Include soundtracks
A soundtrack can help you cover ambient noise as well as help you evoke the right emotions in your audience. The right soundtrack will help you get the right response.
- Use video text
Use simple, sharp and clean text for titles. They can be in bold font to grab attention. Keep text to a minimum to avoid overwhelming your viewers.
- Optimize for the platform you’re using
Not all types of footage will do well on all platforms. You should video edit with the specific platform in mind. For example, many people watching footage on Facebook do so with the volume turned off.
These tips will help you get the most out of your filming and ensure great results.